Apple Inc.
An Analysis of Apple's Operations and Acquisition Potential
Apple is one of the world's premier manufactures of a product mix consisting of electronics goods, and related software applications, in a broad range of different industry segments. The organization is known for producing first-class products that are uniquely designed within a quality niche and this strategy has garnered a loyal customer base over the years of the company's development. The company also provides services, such as software and software updates, that are regularly applied to existing products, and Apple also offers a range of service programs that are focused on the physical maintenance and service of the products that it sells as well. The company has a global supply chain that spans the globe and markets its products in a number of different international markets.
Apple's current mission statement is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Investopedia, 2015)."
The strategic challenges that Apple faces in its contemporary position include orchestrating its broad product mix, keeping its new product development and introduction process, e-marketing, selling, highly profitable retailing and services business units tightly integrated and functioning well together. However, even if Apple achieves strategic success in these objectives, the company will still need to develop alternative growth strategies in new markets if the company is to continue to uphold its growth strategy.
Operations Management
SWOT
Strengths
Brand Recognition
Product Differentiation
Innovative Culture
Efficient Supply Chain
Weaknesses
Supply Chain Disruptions
Supply Chain Environmental Concerns
Supply Chain Ethics and Human Rights Issues
Power Vacuum from Job's Resignation
High Prices to Consumers
Opportunities
Create a New Disruptive Product
Gain Market Share in Current Segments
Expand Horizontally and Vertically
Threats
Market Competition
Negative Human Rights and Environmental Publicity
Market Volatility
Limited Expansion Opportunities
Recommendations for Acquisitions
Mergers and acquisitions have become an integral part of international business and major corporations that dominate many markets have been forced to innovate to find new ways to grow. One strategy is to look to enter new markets through the…
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