Business Tools & Methods
Q1.What is business research? Why should there be any question about the definition of research?
The purpose of business research is to further the goals of a business, whether it is exploratory marketing research to determine the future needs of customers or more focused research such as determining which products were the most popular during the past season so the company can determine how to allocate specific assets. Depending on its purpose, research can fulfill very different functions -- unlike academic research, which does not necessarily have a particular purpose or objective other than to prove a hypothesis, business research is undertaken with the aim of improving profitability, not simply as an intellectual exercise or for the good of humanity.
Q2. What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research vs. The question that would guide pure research.
Q5. A sales force manager needs to have…
It is projected that at least 10% of the individuals receiving the survey will respond. There are a variety of reasons for using qualitative methods in a study such as this one. Even though there are drawbacks to the qualitative method including (but not limited to) the fact that respondents are not known and could be lying, the responses are very subjective, and the questions themselves are quantitative in nature,
Business research process is unique in that it may be tailored to individual types of organizations and their needs. For example, business research for a large, multinational pharmaceutical company would have slightly different needs than that a local fast-food franchise group. However, there are six basic steps that most every business research project should cover: Appraisal -- Before any research can be done, it is important to do an honest assessment
One business research method that has been used to good effect by some companies is the data envelope analysis methodology developed by Charnes and his colleague (1978, cited in Marcoulides at p. 122). According to Marcoulides (1998), "This method is used to evaluate the relative efficiency of a set of decision-making units (DMUs)" (p. 122). The term "decision making unit" was coined by Charnes and his associates to describe a
Another approach to the survey study is to launch an online survey site for Starbucks customers. Qualified respondents will be randomly selected through a program integrated in its POS system, which will identify which customer will be randomly picked for the survey. To encourage 100% response from customers, these randomly selected customers will receive a "gift" or token for their participation in the online survey, to be claimed after they
Business Research Denial of Security Clearance: An Examination and Application of Real World Business Statistics The purpose of this research is to identify the factors most relevant to decisions involving access to classified information and the denial of such security clearance. From an analysis of the commonly cited reasons for such denials, which range in official reports from sexual misconduct to the equally ambiguous and somehow more intriguing issue of "financial considerations,"
For example, if Jason wants to know the locals' knowledge of classical music, or their tastes in concerts, then he needs to quantify these responses so that each individual response can be used to build an aggregate response. The content of the interview therefore should specifically reflect the interview's objectives. It should answer the questions that Jason wants answered. Criterion-related validity should also be considered. Jason needs to ensure that
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