¶ … Academic and Theoretical Foundations
Brief Histories and Organizational Backgrounds
Procter & Gamble
Procter & Gamble was established in Cincinnati, OH in 1837 by brothers-in-law William Procter, a candle maker and James Gamble, a soap maker, continuing to this day under the name of Procter & Gamble (Procter & Gamble, 2015). It began as a two-man partnership but by 1859, the partnership had 80 employees and annual sales exceeding $1 million, and then steadily grew through research, innovations and army contracts. In 1890, the partnership ended as Procter & Gamble incorporated to raise additional funds for expansion. In 1900, the corporation begins international sales in England and parts of Asia. In 1915, the corporation began manufacturing outside the United States, in Hamilton, Canada. In 1920, the company began using direct sales, with 450 salesmen selling directly to retailers. In 1930, the first non-family member, Richard R. Deupree, is chosen as company president, and the corporation establishes it first overseas subsidiary by purchasing Thomas Hedley & Co. Ltd. Commencing in 1935, the company expands into Asia by: the 1935 acquisition of the Philippine Manufacturing Company; the 1959 expansion into the Middle East; and the 1973 acquisition of Japan's Nippon Sunhome Company. In the 1940s and 1950s, the company expands into South America by building or acquiring manufacturing in Cuba, Mexico and Venezuela. In 1954, the company expands manufacturing into France. The company continues its acquisitions, including but not limited to Charmin Paper Mills in 1957 and Norwich Eaton Pharmaceuticals in 1982. The company also continues its geographic expansion, most notably expanding into Eastern Europe through its acquisition of a detergent manufacturer in Czechoslovakia in 1991, obtaining a hiring license in Saudi Arabia and opening Chinese operations in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and Nanping by 2013. Today, P&G's manufacturing and marketing is represented by approximately 145 nationalities and its stock is traded on the New York Stock Exchange as PG at $82.89 per share (Yahoo!Finance, 2016). Its corporate board of directors has general oversight per Ohio's General Corporation Law, P&G's Amended Articles of Incorporation and Code of Regulations, and the Board of Directors' By-Laws (Procter & Gamble, 2015).
ii. Colgate-Palmolive
William Colgate & Company was founded in New York City in 1806 by William Colgate as a candle, soap and starch factory, reorganized in 1875 as Colgate & Company. In 1898, B. J. Johnson Company developed the formula for soap made of palm oil and olive oil, called "Palmolive," which became so famous that the company was renamed Palmolive, and then merged with the Missouri-based soap manufacturing Peet Brothers Company. Palmolive-Peet acquired Colgate Company in 1928, eliminated "Peet" from its name in 1958 and became the current Colgate-Palmolive Company (Colgate-Palmolive Company, 2016). In 1930, the company was first listed on the New York Stock Exchange. Before and after its incorporation, the company has expanded through multiple product developments, acquisitions and international subsidiaries, including: Colgate toothpaste and Palmolive soap, predating incorporation; acquisition of Hill's Prescription Diet, Hoyt Laboratories, Softsoap, Murphy Oil Soap, Tom's of Maine and the Mennen Company; development of Ajax cleanser, Irish Spring soap, Protex bar soap, Colgate Plus toothbrush and Colgate Total; acquisition of a French subsidiary for fabric conditioner, a Mexican subsidiary for Caprice hair care, a Chinese joint venture with Hawley & Hazel and expansion into Central Europe and Russia. Today, Colgate-Palmolive concentrates on oral care, personal care, home care and pet nutrition, selling products in 200 countries with annual sales of more than $15 billion (Colgate-Palmolive Company, 2016). The corporation is currently traded on the New York Stock Exchange as CL at $69.91 per share (Yahoo!Finance, 2016). The company's corporate governance is headed by a Board of Directors, with general oversight per New York's General Corporation Law, the company's Amended Articles of Incorporation and Code of Regulations, and the Board of Directors' By-Laws (Colgate-Palmolive Company, 2016).
b. Key products/services, etc.
i. Procter & Gamble
In early 2014, P&G had approximately 165 products, with more than $83 billion in worldwide sales. However, in August 2014, the company announced its decision to drop approximately 100 brands and proceed with 65 brands that comprised approximately 95% of the company's revenue. Those products include: Always, Bold, Bounty, Crest, Charmin, Dawn, Febreze, Gillette, Head & Shoulders, Olay, Old Spice, Oral B, Pampers, Pantene, Swiffer, Tide, Tampax and Vicks (Procter & Gamble, 2015).
ii. Colgate-Palmolive
Colgate-Palmolive concentrates on 4 product areas: oral care, such as toothpastes, toothbrushes and mouthwashes; personal care, such as deodorant, body wash, liquid hand soap, bar soaps and toiletries; home care, such as dishwashing detergent, household cleaner and fabric softener; and pet nutrition, such as Hill's prescription diet science diet and ideal balance cat and dog foods (Colgate-Palmolive Company, 2016).
c. External Environment
As international major players in the Personal Products Industry, Consumer Products Sector,...
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