1. Qualitative research does not depend on numbers or statistics, unlike quantitative research. Liberated from the need to devise surveys or instruments to measure only quantifiable results, the research can gather information that is more abstract, subjective, or exploratory in nature. Both qualitative and quantitative research are empirical methods relevant to the social sciences, and can be used together to bolster understanding of a specific subject, population, theory, issue, or set of variables. Some of the most common research designs used in qualitative research include interviews, observations, and case studies. Some of the drawbacks of qualitative research methods include the small sample size, and the lack of generalizable data. To make up for this drawback, researchers can supplement their initial qualitative research with a follow-up study that focuses on some of the key variables that were elucidated in the qualitative research. Qualitative research is systematic, even though it is not quantitative in its design. For example, a researcher can use systems of verbal coding when analyzing interview responses to determine which themes or phrases are repeated most often by participants. Similarly, a researcher can catalog gestures or behaviors in an observational research design. Using systematic methods that are thoroughly explained in the report helps to improve the rigor of any qualitative...
On the contrary, researchers undermine the integrity and validity of their qualitative research when they do not use systematic means of analyzing the data, or when they do not frame their research in terms of prevailing theories or prior literature. Researchers also need to minimize bias when designing their qualitative studies, such as by carefully crafting interview questions or methods of observation.References
Morse, J.M., Barrett, M., Mayan, M., Olson, K. & Spiers, J. (2002). Verification strategies for establishing reliability and validity in qualitative research. International Journal of Qualitative Methods 1 (2). Retrieved online: https://sites.ualberta.ca/~iiqm/backissues/1_2Final/pdf/morseetal.pdf
limitations qualitative quantitative research method ways qualitative quantitative data analysed. Discuss a case study a company a specific sector choice. The success of the process of conducting research is largely based on the methods used to gather the information and the interpretation of resources available. In order to achieve a high degree of accuracy as well as to guarantee the substantial nature of the research process, the use of special
Research Methodologies and Implications for Modern Businesses Today, two of the primary methods of collecting relevant information and interpreting it in unique ways to benefit business operations are qualitative and quantitative methodologies. Although these two research methodologies share some commonalities, they both differ in terms of what types of data is used for analysis and how the resulting analysis is applied in real-world settings. The purpose of this signature assignment is
On the other hand, qualitative research is process oriented and usually seeks the methods by which individuals draw certain conclusions about the information under scrutiny. It is more aligned with studies on social systems that have numerous variables and properties. There would be a search for "chain" sequences that lead to events. Criterion five, Sampling, as previously stated has very different emphasis in either of these methods. In quantitative analysis,
Quantitative vs. Qualitative Research According to Lopez-Alvarado (2017) and Muijs (n.d.), research design decisions are linked to ontology and epistemology. Ontology refers to the researcher’s beliefs about whether reality is absolute or contextual, universal or relative. Whether the researcher is a realist or a relativist determines research questions and designs, with an increased tendency for relativists to focus on phenomenological and qualitative methods and a realist to use quantitative methods. Muijs
Companies frequently fall in love with the data-rich results and think that the results are projectable. This supposition is wrong. Projectabilty is not possible, as the analysis is slanted and deals with a small size. Another general misapprehension is the belief that qualitative research will always give perfect deductions. Actually, the results will not give companies with perfect deductions, but only with adequate information to set up a firm
Discussion of the Differences Between Quantitative and Qualitative Research Q1. How does a research problem/question guide the determination to conduct a quantitative versus a qualitative research study? In general, qualitative research is exploratory in nature and seeks to understand a particular phenomenon from a particular subject’s perspective (McLeod, 2017). It is open-ended in its focus and the researcher has no predetermined conclusions before embarking upon the study. As a result, it focuses
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