Conclusion
The ability of both Diesel and Benetton to use such advertising is partly due to the fact that both companies have their own stores. So long as consumers are curious, they may stop in a store to look more closely at image that is created by the brand-based and obscure nature of the company's advertising. Benetton's approach runs the risk of alienating more conservative young consumers, or simply not conveying the fact that the image of African tribesman is in fact an ad for clothing, while Diesel's approach may run the risk of pretentiousness or obscurity. In both company's cases, the beauty of the ad may overwhelm what is being sold in a more practically minded consumer. But at the higher end of fashion market, when selling casual clothing in specialty stores, no consumer will make a special trip to a store to simply try on a pair of generic jeans, or pay a premium price for fashionably distressed jeans or a bright alpaca...
Fashion Lifestyle&Consumption and it's influence on identities Fashion, lifestyle, and consumption and their influence on identities Fashion plays a huge role in presenting visual images of a person and some even relate to fashionable objects such as garments as though they were humans able to represent them. Direct contact and intimacy with fashionable objects such as garments influences how a person's image is presented and especially the intimacy of the garment with
Fashion When a woman walks down the street carrying a Louis Vuitton handbag and strutting in her Jimmy Choos, what does she say about herself? Her lifestyle? Where she is from? When a man walks down the street carrying a fake Louis Vuitton handbag and strutting in her cheap plastic pumps, what is he saying about himself? When Trayvon Martin walked through his neighborhood wearing a hoodie, George Zimmerman instantly thought
Fashion and Identity The following statement is indeed true: "Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities" (Bennett, 2005: 96) as we have studied time and again throughout this class. Because fashion is in a sense one's experiential art: fashion distinguishes itself from all other art forms because one truly does live one's life in one's clothes. In this sense
Fashion in Relation to Commodity Culture of 1980s Fashion Fashion during 1980s seems to be glitzy and bold. Fashion trends were no longer dictated by teenagers; as the baby boom generation continued to become richer and older, they demanded more glamorous, upmarket fashion. Contrary to what inspired 1970s fashion, fashion of 1980s did not allow these non-materialist "hippie" values. Some of the nations such as Australia during the decade focused more on
Fashion Buyer Brand Own branded labels include the labels that the stores themselves go on create. Store brands or own products are an array of products that are sold by the retailer less than one marketing identity. The retailer itself designs, produces, packages and markets the goods. All of this is carried out such that there is a strong and a profitable relationship created between the customer's base and the products. On
Fashion Management I am looking for a job as a buyer in the retail/merchandising side of Barneys New York. There are several reasons why I want this job. Barneys is one of the top high-end department stores in New York, which is one of the top fashion cities in the world. I want to be a part of something as amazing as Barneys, since I have always loved visiting that store
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now