Robot Cleaning Machine
Business Plan for a Cleaning Robot
Here at Top Not Cleaning Solutions we have a specific position of techniques, beliefs, and regulations for controlling a certain order when we make business decisions such as the idea that developing a new cleaning robot that the committee would like to propose which is the new plan to build, test, and market the new Bot2000. The purpose behind the new Bot2000 is to offer a more competitive machine that has all of the features of our current in home Bots500, and we believe by adding what the Bot1000 does for industries can attract different types of consumers. The buyers who need these cleaning solutions for their homes and businesses will be one of the target consumers as well as people, especially mothers who would like to do a more detailed cleaning of their homes, as well as people who own cleaning businesses because they will only need this one machine for all their needs.
The calculated elements that we would like to present to you the prices, place, manufactured goods (products), and promotions for the Bot2000 and the offer we will make for the consumers. Considering the recommendations that MarketingTeacher.com in 2011 guidelines, we feel that the that would be the most accommodating to manufacture and distribute this new product is that four of our main division centers which are the ones that are located in Sacramento, California, Denver, Colorado, New York, Detroit, Michigan, and Atlanta, Georgia. By having these four locations set up to build the Bot2000 this will decrease the distribution costs because instead of one main distribution center these four will be the places we can construct the machine after intense training so the drivers will only have to deliver the new product within a certain radius with only specific routes for each to deliver at one time a week instead of the regular two delivery runs as their regular route which will cut driving by each driver by 32% which is a total of 128% less driving. The price we have calculated based on the competitive prices of similar products as well as the price of the household and industrial cleaning robots we already make, and the variable costs of this new product. Currently the industrial Bot1000 cost consumers $1,500 with a variable cost of $750, and the Bot500 costs $750 with a variable costs of $375, therefore, the Bot2000 will cost our company $1,500 to make which will market for $3,000. As for the product itself, we have looked at the product life cycle after considerable facts and statistics on the other two cleaning machines we have as well as the customer lifecycle which focuses on the products that customers will utilize during their lives. Next, we have discussed, as a team, the promotion and the tools for our marketing department and what it will take and cost to advertise this phenomenal piece of equipment considering: newspaper, radio, and television promotions as well as advertisements on the Internet. Since people are the most important building block in this opportunity for Top Notch Cleaning Solutions we are using this approach to make sure we are cutting back on expenses and meeting the needs of individuals that are current and potential customers (MarketingTeacher.com, 2011).
In careful consideration in the logistic strategies, we have went by Logistics Bureau to help us systematize and advance in Supply Chain Management and Logistics procedures as a guideline to improve in areas of our company and to abide by the regulations of the economy. The consultants we have met with on several occasions about the Bot2000 have helped us in determining what is the best strategies for our Top Notch Cleaning Solutions including what challenges our company and the diverse objectives in a complex range to make certain that we have reasonable and effective outcomes (LogisticsBureau, 2007). Currently, our biggest challenge is being able to deliver these goods according to monthly and annually sales because there are no records just our presumptions on how effective this costs saving strategy will operate, and if this new product will be successful. Furthermore, they have assisted us in seven different ways by first discussing their outlook on what changes they feel will guarantee our team that our own supply chain and logistics approach and if it will support our company's purpose. Yet their reassurance to the administration was that since there were only two other competitors and the tests we did in the meeting showed that his new cleaning machine was more effective in homes, businesses, or both they and the...
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