Mobility pass programs aim to connect the flexibility of car-sharing with generally less flexible modes such as the bus, light rail or commuter rail transit. Combining access to two modes for a single fare, planners hope, will increase enrollment of both modes; increase enrollment in car-sharing programs, as well as improve the convenience, and in turn, use of public transit (Rea, & Ryan, p. 34).
Benefits from mobility programs, Rea, and Ryan stress, frequently prove significant. Mobility pass programs particularly proffer substantial benefits. Programs Meriting Particular Consideration
Programs meriting particular consideration, the literature reveals need to envelop
Car sharing,
Incentivizing public transportation,
Business incentives for compressed work weeks or telecommuting, and Congestion pricing as seen in London.
Car Sharing
In "Carsharing: A Guide for Local Planners," Adam Cohen, Susan Shaheen, and Ryan McKenzie (2008) explain that in carsharing individuals utilze private vehicle, albeit forego ownership costs and responsibilities. Instead of owning one or more vehicles, an individual, household or business may access a fleet of shared-use autos as-needed. As individuals join an organization that maintains a fleet of cars and light trucks parked in designated, leased spaces in an array of locations, they gain access to vehicles. "Vehicles are accessed on an as-needed basis, and members are typically charged each time they use a vehicle" (Shaheen & Cohen, as cited in Cohen, Shaheen, & McKenzie, p. 1). The practice of formal carsharing began more than 20 years in Europe. The first noted, formal U.S. carsharing service, however, did not start, however, until 1998, in Portland, Oregon. In January 2008, reports indicate that about 235,000 members shared approximately 5,250 vehicles in the U.S. Several years ago, some skeptics of car sharing considered potential benefits to be untested claims. Currently, however, as evidenced by experiences related by I-GO Car Sharing, founded in Chicago during March of 2002 by the Center for Neighborhood Technology (CNT), claims have proved to be facts. Carsharing delivers substantial environmental, social, and economic benefits. NumerouspPlanners, government agencies, elected officials, as well as some private sectors, collaborating with GO has seen individual members reduce "their transportation costs by as much as $4,000 a year, and a reduction of 9,725 metric tons of greenhouse gas emissions over the life of the program" (Cohen, Shaheen, & McKenzie, p. 2).
Transportation is a major contributor of CO2 and other greenhouse gas emissions, accounting for approximately 27% of total anthropogenic emissions in the United States and 14% globally.... According to PhillyCarShare, the combination of driving hybrids, driving less, owning fewer cars, and making fewer cold starts can yield an impressive 95% reduction in auto emissions per participant.... I n Europe, carsharing is estimated to reduce the average user's carbon dioxide (CO2) emissions by 40 to 50%
In 2007, Communauto announced a 13,000-ton reduction in CO2 emissions as a result of its 11,000 carsharing users in the province of Quebec, Canada....Each carsharing user reduces his or her distance traveled by car by 2,900 kilometers per year on average. Furthermore, they anticipate with a potential market of 139,000 households in Quebec that annual CO2 emission reductions could be as high as 168,000 tons per year.... (Cohen, Shaheen, & McKenzie, p. 3-4)
Incentivizing Public Transportation
Plain understandable information needs to be easily accessible for diverse audiences to enhance the support of individuals in crusade to reduce greenhouse gas emissions. "To be factored into everyday decision making routines, information must be provided at a time and place and in a standardized format that encourage its use by companies, investors, customers, business partners, and the public at large (Fagotto, & Graham, 2007, ¶ 1). Information regarding emissions information could be sent to customers with utility bills, spotlighted on product stickers, posted at a variety of locations, and presented on Websites, as well as in TV infomercials.
In "Breaking car use habits: The effectiveness of a free one-month travelcard," John Thogersen, and E. Berit Moller (2008) stress that choices to utilize public transport instead of cars prove signigicant. Approximatly 1,000 car drivers, who participated in this study received a free one-month travelcard. Results confirmed the results Thogersen, and Moller predicted; that the intervention significantly impacted drivers' use of public transport, while is additionally neutralized car driving habits' impact on the choice method. Four months after the experiment, albeit use of public transport by the experimental subjects decreased and no longer exceeded that of the control subjects. Findings confirm that given the current price-quality relationships of the various options, even though a car driver chooses his/her travel mode habitually, his/her final choice proves consistent with his/her informed preferences.
Modest Results
Margaret Walls and Peter...
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