Delta Air Lines Inc
Delta Airlines Inc.
Delta Air Lines, Inc. is an established American airline, which operates under the name Delta Air Lines. Delta Air Lines has her headquarters in Atlanta, Georgia in the United States. The airline operates over an extensive domestic and international network, servicing all the continents of the world with the exception of Antarctica (O'Neal, Jacob, Farmer & Martin, 2007). Delta Air Lines operates over five thousand flights on a daily basis in conjunction with its subsidiaries. The corporation has an extensive workforce that has approximately eighty thousand employees. Delta Air Lines started operating in the year 1924 and later expanded and grew over the challenges any other business faces; to become the world leading business-corporation it is to date. As a top company in the market, it covers Delta Air Lines specializes in the service of domestic and international flights only.
The impact of the company's mission, vision, and primary stakeholders on its overall success
Delta Air Lines from the time of inception enjoys a massive competitive advantage in the market it operates. This is due to the commitments that the company established from the beginning of operations. The commitments are evident in the mission statement and the slogans that it uses to forge forward in success and service. The statement states that the employees, and customers of Delta Airlines together with the community partners form a force dedicated to creating a positive local and global change, to better standards of living and the environment in which they operate (Event brief of Q3 2007 delta air lines, inc earnings conference call -- final, 2007). It is clear that Delta Ari Lines recognizes the significance of every partner and person involved in the field of operations. It acknowledges the role of every small business in the overall strength of the United States economy and the ultimate stakeholders in the corporation. The mission statement reflects the values and beliefs of the company in the overall daily activities and the values it holds dear as it operates. The company takes all employees as important partners of the corporation rather than employed 'slaves' hence the reason the employees feel part of the company. Similarly, the community is an integral part of the business as the persons it services are from the community. Therefore, making them partners in the business allows them to engage fully and relate with Delta Air Lines as though they own the company (Delta air lines inc.: Bankruptcy judge quashes union subpoenas of records, 2006). Therefore, this contributes significantly to the success of the corporation as it counters its competitors in the market. Through the mission statement and allied commitments, the company establishes trust and sound ethical relations with the employees and the community hence the reason it continues to hit higher targets of unconquerable success.
The stakeholders and partners of the company play a significant and recognizable role in contributing to the success of the corporation. Particularly, the stakeholders take key observance over the leadership and management of the company, to ensure that the company offers the best service to the people. These stakeholders, who range from customers to suppliers and shareholders in the company, work concurrently with the management of the company to see that the services are of standard. The suppliers provide quality products and services to ensure satisfaction of the customer. Similarly, the shareholders keep the company in operation by maintaining their shares in the company. Through these commitments by the stakeholders, the company experiences immeasurable levels of success in whatever program it launches even when it ventures into new markets.
The five (5) forces of competition and their impact on the company
The company has exploits the forces of competition significantly. Such include, ideas that the company exploits. To enhance the customer experience, the company exploits new ideas for improving its operations regularly, implementing those, which are viable. Secondly, there is the force of creating value. The company exploits its services and reduces the costs while increasing efficiency by focusing on the domestic verses international operations (Delta airlines inc.: Bankruptcy judge quashes union subpoenas of records, 2006). It evaluates and streamlines its supplies to ensure it gives customers reasonable prices for services. The third force the company exploits is customer experience. The company established a communication base that allows it competitive advantage. It has a working website, through which the customers engage the company. Additionally, its other communication channels remain working sufficiently. The force of competition is advertising. The company already has a brand name and does not invest...
Delta Airlines CFO ProjectDelta is an established leader in the aviation industry due to its strong brand image that is complemented by numerous prestigious awards. The airline�s commitment to innovation has played a critical role in its success since emerging from bankruptcy in 2007 (Anderson, 2014). Over the past few decades, Delta has adopted an innovative business model and corporate culture that include an employee profit-sharing program and global expansion.
By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decreasing yields and higher energy prices (Doganis 2001). By and large, passenger traffic across the board increased significantly prior to September 11, 2001 and all signs indicated it was continue to
Jetstar also now gives customers with more expensive tickets priority boarding, although it plans to retain unallocated seating for reasons of efficiency. The airline buys the points from its parent but strategically recovers costs by prompting people to buy more expensive tickets and attracting back customers (Creedy, 2005). The carrier's frequent-flyer scheme has produced a revenue gain that offset its cost, such as big business routes, an immense amount
corporate merger between Delta and Northwest airlines in order to find out the possible reasons why it was necessary. We evaluate the merits associated with corporate mergers and the challenges that might be faced in the process. A recommendation on how mergers should be carried out is also provided Mergers and acquisitions form a very integral part of the contemporary corporate landscape. Kolker (2010) points out that initial six months
Airline Industry Analysis This report aims to present a summary of findings for a research study regarding the airline industry. The objective of this project was to first, gain new experience in the analysis process of an entire industry from an economic and business perspective as well as an environmental and social viewpoint. Secondly, the research attempts to provide direction for potential employment opportunities within the various aspects of the direct
And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now