Dell Company Profile
The author of this report is asked to answer a few questions about a company of the author's choice. The author, in this case, chose Dell. The questions to be answered include the globalization and technology changes that are at foot. The second thing to be discussed is the industrial organization model that includes wielding the general environment, the industry environment and the competitive environment in a way to garner above-average returns. The third general question to be answered is to assess how the vision statement and mission statement and its influence on the corporation will render itself. Finally, it will be evaluated how each category of stakeholder, both internal and external to the company, will manifest itself. While Dell does need to reinvent itself a little bit for the future, the same is true of all companies both software and hardware given the mobile revolution that is emphasizing smartphones and tablets over desktops and other larger systems.
Questions Answered
Regarding globalization and technology, Dell obviously has to be in tune with the technological revolution as they are not only in the technology market in general, they actually make many of the computers that drive the private sector as well as that of private users and even government agencies. In addition, they are also on the leading edge of the globalization effort. However, not all of latter has been all that positive for Dell as they were caught using India employees for their bread-and-butter corporate clients and there was blowback along nationalism and/or communication issues and Dell had to undo that strategy at least a little bit. However, they have not completely abandoned the strategy of farming out support to countries other than in North America and Europe (Spooner, 2005). However, it is also obvious and fair to say that Dell should absolutely embrace and advance on areas of the world that are developed (e.g. Europe, Australia, etc.) and areas that are starting to catch up (e.g. Middle East, Africa, etc.) so as to advance the corporate and government progress and outcomes of all of the countries involved.
One technology trend that Dell will have to address, and they face issues with it not unlike Microsoft which is encouraging problems of its own, is the increasing move away from desktop and other larger computing systems in favor of laptops, tablets and smartphone technology. This is both good news and bad news for Dell. Much of their business is from the corporate sector so much of the mobile revolution is not going to affect Dell too much due to server farms and racks still being necessary, even if they are smaller. However, Dell has little to no presence in the smartphone and tablet market although they have been a force for a while in the field of laptops. Dell makes no smartphones and the tablet market is dominated by Samsung, Apple and Google. However, Dell putting all of its proverbial eggs into the corporate field could be setting itself or problems if they end up having problems retaining its market share in that field. There are no indications that this will happen, at least for now, but things could sour for Dell quite quickly if other computer makers enter the fray. IBM leaving the computer market in the form of selling off to Lenovo probably helped Dell a bit but Lenovo has taken its place, obviously.
In terms of how Dell can earn above-average returns while looking through the prisms of the industrial organization model and/or the resource-based models, Dell can do a few quite wise things. First is controlling, streamlining and honing their supply chain model to keep things as cheap and non-wasteful as possible. Another suggestion would be to continue to improve products and outcomes for clients, corporate clients in particular, and show improved and expanded results for the value chain....
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