Dangers of Alcohol Advertising
A growing body of literature shows that alcohol advertising is an important factor related to alcohol consumption among youth. Research has now established that alcohol advertisements target youth, result in increased alcohol consumption and add to morbidity and mortality. America's youth are overwhelmed with mass media messages. Today's youth is bombarded by not only apparent advertising but also hidden messages. The fact that the entertainment industry presents alcohol as a glamorization also does not help reduce underage usage. Let's face it, the message is everywhere. The fact that the alcohol industry specifically targets this demographic with enticing fruity and soda-based concoction is appalling. Today the average teen spends too much time exposing themselves to such media instead of other activities such as sports and music. Before graduating high school, students will spend about 18,000 hours in front of the television -- more time than they will spend in school (Kaiser Family Foundation 2). Alcohol advertisements reach youth not only through television, but also through other varied media, such as billboards, magazines, and sports stadium signs.
Alcohol Advertising
Although the alcohol industry maintains that its advertising aims only to increase market share and not to encourage underage persons to drink, research suggests otherwise. Alcohol advertisements overwhelmingly connect consumption of alcohol with attributes particularly important to youth, such as friendship, prestige, sex appeal...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now