Customers willing to spend $100 on a pair of shoes indicates that $110-$120 would be an acceptable range for a customized pair.
Respondents who demonstrated a less proclivity both for online shopping and for shoe-shopping in general indicates that whereas they might spend something in the range of $40 to $60 for a pair of shoes, that $60 to $80 might be a suitable price point for customized footwear. The findings in this section would demonstrate that focus group respondents in all categories indicated a willingness to pay a statistically significant percentage more for the service of customization.
4. Through what distribution channels are potential customers likely to buy mass customized footwear?
The best distribution channels are those which have already established a relationship of trust and accountability with prospective users. Therefore, it would be wise to consider those distribution channels that already offer platforms for standard ecommerce secure payment processing, third-party shipping, seller/buyer ratings and internal discount programs. For instance, eBay and Amazon are valuable for connecting a trusted ecommerce name with an individualized storefront. Also, in these instances, seller-ratings...
66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications
Business Plan for a New Business Business Plan Business Name: "Foot Junkiez" Business Type: Sell customized footwear on eBay which people can put any name or image on them. Business description Financial Goals Nonfinancial goals Market strategies External environment analysis: PASTEL Political Economic Social Technological Environmental Legal Marketing Mix Product strategy Distribution Strategy Promotional Strategy. Pricing Strategy Competitive analysis Foot Junkiez is a customized online footwear store. The area urgently needs an upscale customized shoe shop because the current shops have insufficient selections. Currently, customers that need custom-made footwear must travel
Hospital Falls Fall Prevention Falls are the leading cause of hospital related injuries in the United States. There are many surprising factors that affect patients in regards to hospital falls; they involve patients of all ages and over a range of different scenarios. As a result the fall incident rate has been the target of the academic world and professionals alike as inpatient falls are serious patient safety and quality issues. Fall
Figure 2: Using the BCG Growth/Share Matrix To Evaluate Eleftria Market Opportunities Star Products Question Marks Cash Cows Dogs Source: (Anantachart, 2004) 3.3 e-retailing metrics The e-retailing objectives for Eleftria Athletic shoes and their plans for attaining them are defined here. The first objective is to create an e-retailing strategy that capitalizes on multi-channel management, meaning that e-retailing site will be accessible over the Web, through specialized interfaces on Blackberries and PDAs, and also will have telephone ordering
For any strategic planning activity to be effective there must be the ability to quickly define process-level changes to increase competitive advantage. Mintzberg's critique of the strategic planning process is illustrated in the shortcomings of the Ashoff Matrix in this regard. Lack of strategic prioritization of projects within the context of the Ansoff Matrix - the Ansoff Matrix does not provide for strategic criteria to be applied to specific projects.
Introduction Nike is a world known company which deals and supplies footwear, accessories clothes and equipment to different clients. The company also offers services and marketing to many countries around the globe. It has more than 1400 opened stores in different countries (Kreng & Wang, 2013). Nike is also the biggest distributor of sports garments to many athletes. The National Basketball Association has signed a contract with Nike to be providing
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