Customer care usually works its way back around and acts as advertising through the company, generally by word of mouth from satisfied customers. The more impressed a customer is with the service and care provided, the more likely they will be to recommend the business and mention its virtues to friends and family, increasing the customer pool through indirect advertising.
5.7 Warranties
To ensure that out clients are assured of their pick and choice, as the Marketing director I recommend that the company gives warranties to all the electronics that ordinarily our competitors would not give. It is noted by the research conducted by the marketing department that customers will find peace of mind when buying an item that they are assured they can take back and get it fixed in case it breaks down. This gives them the assurance that the quality is good to an extent that even the company has that much confidence in it.
5.8 Sales promotion
This is another technique that the company can adopt to deal with competition. It can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions with the consumer as the target are called consumer sales promotions. Sales promotions with the retailers and wholesalers as the target are called trade sales promotions.
5.9 Position defence
Protection of ones territory can lead to a blockade situation in which time is on the side of the invader, that is, as time goes by the defender gets weaker, at the same time as the invader gets stronger. In a business situation, this involves setting up fortifications such as barriers to market entry around a product, brand, product line, market, or market segment. This could include mounting brand equity, customer satisfaction, customer loyalty, or replicate purchase rate. It could also include exclusive supply contracts, patent protection, market monopoly, or government protected monopoly status. It is best used in homogeneous markets where the defender has dominant market position and potential attackers have very limited resources. This can play in the company's situation, our company has an advantage in this, and it will be wise to employ this so as to protect our markets and brand.
5.10 After sale service
This is the other way of ensuring we stay ahead of the competition. Our company will need to be showing good reception and being hospitable to the clients, it makes the client feel welcomed and his or her presence well appreciated and thus the business wins the trust of the client and this enhances the sale of its product hence beating the similar product in the market. As the Marketing director, I second this method so as to meet the minimum expectations of the client.
5.11 SWOT Analysis
It is of great importance for the management of a business to know their area of weakness and strength for them to be able to capitalize more on their strength and take precautions on their area of short comings. It will also enable us as accompany to seize the opportunities that arise and curb any threats like the budding competitors, imitation, copying of our marketing strategies etc. early in time. This is because before one engages the business to carry out a particular task, one must first of all ensure that it has the ability, requirements and resources that will enable it to perform the task required of it. This begins by conducting an inventory of internal strength and weakness in our organization. Strengths, these are the attributes that are under our control in the marketing scenario and we are well equipped in the knowledge of such. While weaknesses are attributes that even though are within our reach, they still obstruct us in one way or the other from achieving the business objectives.
5.12 Studying competition
As a franchise system, it's important to follow current, industry trends on a daily basis. But it's also necessary to study the competition's potential plan-of-action. The company may be aware of the recent news and services, but what are our future plans? To move ahead quickly, the company needs to look at competitor data in a new way. Business models, online newsrooms, marketing materials and annual reports can reveal secrets pertaining to goals for growth. This information should be carefully reviewed and then consider strategic activities to pursue what the competition has missed. By constantly being aware of the competition's activities and looking at the overall picture, our company can develop unique ideas and services that will keep it two steps ahead.
5.13 Customers' wants and needs
To develop unique...
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