Today, it is becoming much clearer that the use of social media in building customer relationships is no longer a matter of individual choice. With the greater use and adoption of these sites, most organizations, which do not aggressively use them will always find themselves locked out of very lucrative markets and thereby unable to compete in the increasingly challenging business environment effectively. These sites are no longer reserved to the it department in the organization. They have become important tools of communication, knowledge sharing and collaboration for both the small and large organizations in the market.
The adoption of social media platforms is nevertheless not a smooth process for most organizations. It has been realized that most executives are normally much reluctant to adopt social media strategies in order to improve customer relationships in the organization. It is normally a kind of apathy that arises out of fear for the unknown. Most executives wrongly fear that the adoption of social media methods might affect their productivity. They have therefore disregarded the ongoing move towards the social media as ways to improve the presence of the organization and develop better customer relationships. However, organizations that effectively use the social media sites have reported so many benefits to the organizations. Apart from a strong and improved customer relationship, such organizations have also reported improved corporate reputation and increased sales as some of the benefits associated with social media sites for such organizations Aspray, 2010()
It is certainly difficult to downplay the important roles played by the social media in enhancing the presence of an organization to customers and thereby improving customer relationships. Customer relationship management is actually a process that should focus first and foremost on the customers and their satisfaction. In this regard, social media sites provide very proper avenues where such customer can always give their feedback....
The majority are in the Developing Phase (45%) with just 3% in Optimizing. This indicates that there is a strong need for greater integration of social networking, permission marketing and customer information management in many e-commerce strategies today. The results shown in Figure 3 also indicates there is significant upside potential for companies who attempt to grow quickly through the integration of social networking, trust-based permission marketing based on
Consider how Harley-Davidson has created an exceptional brand with little reliance on technology and exceptional execution of their events including the annual rides and the mega-event in Sturgis, South Dakota that draws owners and celebrities globally (Schembri, 2009). A lack of technology is not a death-knell to any customer-centered business, but one that makes customer relationships, trust, empathy and transparency all even more critical than they have been before. Without
Social Media Marketing Risk in Social Media Marketing Role of Federal Government in Managing Cross Country Transactions Regulation of Customer Transactions through Government Branches Agency Relationship in Social Media Sites Social Media marketing is increasing at fast pace and giving business organizations an opportunity to offer their products to diverse market located all over the world. Likewise, customers are getting unlimited product varieties to choose from according to their need and preference. There are certain
Razak, (2012) point out that internet has assisted SMEs to integrate social media in SMEs marketing strategies globally. Typically, internet has become accessible to billion of people globally, and the phenomenon has revolutionized the use of social media for business advantages. Razak, (2012) point out that 75% of internet users use social media to carry out various activities such as linking to shopping site, and since 2007, social network has
Social Media your purchase. With the advent of social media websites, many business administrators struggle to implement a workable and feasible approach of implementing social networking sites into their business models. Managers and consultants must work collaboratively to identify sound means of incorporating computerized technologies that support and foster profitable utilization of social networking sites such as Facebook, Twitter, and YouTube. Yet, despite the widespread and pervasive consumption of social media,
Lastly differentiating on the extent of experience our customers have had with Internet-based software is useful in defining how much extra time is necessary for software application training. Discuss your efforts to create customer intimacy. As our company relies intensively on long-term relationships with customers, taking a very active approach to creating customer intimacy is critical to our business. Our approach is to first concentrate on total accountability for our software
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now