Verified Document

Customer Perspective Balanced Scorecard On What Specific Essay

Customer Perspective Balanced Scorecard On what specific customer perspectives did each company focus, and what measures did each company use to ascertain how well it was meeting the goals implied by those specific perspectives?

As far as Hyde Park Electronics is concerned, they were concentrating on the quality of the product that was delivered to determine customer perspectives. The measures that were used to achieve these objectives were: manufacturing / labor efficiency and new product sales. In the case of Futura, they were focusing on customer perceptions about the product and services they were receiving. To measure this, they focused on randomly calling the customers and determining how employee retention affected the underlying quality of the product. While SGC, was concerned about the quality of orange juice that they were selling to retail customers. The way they analyzed how effective they were at meeting this goal was to focus on customer...

(Gumbus, 2006, pp. 407 -- 425)
Analysis: In your opinion, are these measures truly "customer-centric" as described in the background reading by Niven? Why or why not? Defend your position. Use your readings to help you decide whether the improved performance was due to viewing the company from the perspective of their potential, prospective, and/or present customers.

Yes. The reason why is because all three companies focused on several different customer perspectives to include: product leadership, operational excellence and customer intimacy. This helped them to concentrate on the potential impact they could have in the marketplace and with customers. As, they examined the viewpoints of: each customer and what was most important to them. This is when they were able to address their specific needs. (Gumbus, 2006, pp. 407 -- 425) (Niven, 2011)

Conclusion: From the companies' point-of-view, do you think their…

Sources used in this document:
Bibliography

Gumbus, A. (2006). Entrepreneurs Use a Balanced Scorecard. Journal of Small Business Management, 44 (3), 407 -- 425

Niven, P. (2011). EPM View. Retrieved from: http://www.epmreview.com/Resources/Articles/Customer-Perspective.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Internal Business Process Perspective Balanced Scorecard Turns
Words: 932 Length: 3 Document Type: Essay

Internal Business Process Perspective balanced scorecard turns attention aspects organization's operations possibility direct control managers employees. The balanced scorecard at Duke's Children Hospital In the context of a rapidly evolving society, the health care sector must also develop new mechanisms by which to keep up with the emergent changes and challenges. One example in this sense is represented by the implementation of business tools and techniques within the act of health

Internal Business Process Perspective Balanced Scorecard Turns
Words: 613 Length: 2 Document Type: Essay

Internal business process perspective balanced scorecard turns attention aspects organization's operations possibility direct control managers employees. Here a summary approach: Niven, P. (N.D.) Internal Process perspective. The balanced scorecard at the Duke Children's Hospital The change process at Duke Children's Hospital was decided upon as the healthcare institution faced severe challenges. Its operational costs were increasing while its revenues were decreasing. Issues had been raised about eliminating specific programs and reducing the

Balanced Scorecards: The Customer Service Perspective Balanced
Words: 1630 Length: 4 Document Type: Essay

Balanced Scorecards: The Customer Service Perspective Balanced Scorecards The Customer Service Perspective Hyde Park Electronics, Futura Industries and Southern Gardens Citrus (SGC) all were able to transform their businesses using Balanced Scorecard (BSC) methodologies that aligned each of their respective businesses to customers so that value was consistently created and delivered, growing each business in the process. Each was able to quickly progress beyond using BSC frameworks as a means to track financial

Balance Scorecard Applications in Healthcare Organizations Balanced...
Words: 12912 Length: 40 Document Type: Essay

Balance Scorecard Applications in Healthcare Organizations Balanced Scorecard The Learning & Growth Perspective The Business Process Perspective The Financial Perspective Strategy Mapping General Perspective of Performance Management Performance Planning Ongoing Performance Feedback Employee Input Performance Evaluation & Review Performance Management in Healthcare Organizations Healthcare Organization as Learning Organization Principles of Performance Management in Healthcare Organizations Performance Measurement & Evaluation Methods Used In Healthcare Organizations Setting Up Performance Management Systems Dimensions and Approaches to Performance Management in Health Care Taken From the British National Health Service Induction Programs Performance Monitoring Personal

Balanced Scorecard Is a Framework for Setting
Words: 904 Length: 3 Document Type: Essay

Balanced scorecard is a framework for setting objectives for the business. Ideally, when the company meets these objectives, the company will be successful. To make this happen, the different objectives that the company sets within the balanced scorecard framework should be congruent. That is to say, the different objectives should make sense together (BSI, 2012). There are four elements to the scorecard -- the shareholder value perspective, the customer value perspective,

Balanced Scorecard Saatchi & Saatchi: Balanced Scorecard
Words: 929 Length: 3 Document Type: Essay

Balanced Scorecard Saatchi & Saatchi: Balanced Scorecard Case Study Saatchi & Saatchi was once one of the world's most respected advertising agencies, but its fortunes were floundering in the mid-1990s. It had crafted a quirky brand image for itself that had been diluted due to its over-expansion and a lack of a coherent vision for its various component agencies. "Throughout the 1970s and 80s we experienced rapid growth through acquisitions. We were

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now