Lastly differentiating on the extent of experience our customers have had with Internet-based software is useful in defining how much extra time is necessary for software application training.
Discuss your efforts to create customer intimacy.
As our company relies intensively on long-term relationships with customers, taking a very active approach to creating customer intimacy is critical to our business. Our approach is to first concentrate on total accountability for our software by having our CEO visit each and every customer just after an installation to show a high degree of support and accountability. Next, we offer each customer the opportunity to join a customer advisory council specific to their industry and special interests. At present there are three customer advisory councils which give customers an opportunity to discuss their concerns, interested in new product ideas and see what is presently in development.
How will you customize your offering for particular customers?
Our software is highly customizable to the needs of our customers, and we use a variety of software applications to make them highly usable by them. First, we can define what type of interface the customer wants on the software, from very simple and easy to use, to very complex and full of options. Second, our software is designed in modules, and customers and mix and match these modular components to design the specific system they want. All of these aspects of our software are integrated together by our professional services teams.
How do you identify key customers?
Our company looks at the potential share-of-customer for software solutions in specific channel management and customer relationship management areas of their companies, and then works with customers to see how we can provide them with more software in these areas. We look for the unmet needs customers have in their own customer-facing process areas and their channel management challenges as well. In short, we look at those companies with the largest distribution networks and customer relationship management programs and then attempt to show how our software can meet many more of their needs than is happening today.
Discuss your place in the customer data revolution.
Our company relies extensively...
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