¶ … Cultural Priorities Affect Marketing
Cultural Priorities - Marketing
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How Cultural Priorities Affect Marketing
A key to any marketing strategy for any product or service is to know the target demographic very well. What is the use of marketing a product or service to a group of people about which one knows nothing? There is none; it is a waste of time, effort, and resources. Understanding a demographic requires more than incorporating knowledge gathered from statistics; understanding a demographic requires that those marketing to that group have a solid understanding of that group's culture. Culture is a key factor in understanding attitudes, behaviors, tastes, and modes of expression. Applied knowledge of cultures and cultural priorities should only benefit those marketing to that group. The more a marketing team considers the cultural priorities of the group to which it markets, the higher likelihood the product or service will be accepted and consumed in great proportion by that group. The group will perceive that the product or service was made for them, that it serves a need specific to them, and they will happily consume it, bringing about customer satisfaction and increased revenue to the company. This paper will discuss the cultural priorities in Asian and American culture, as well as how those cultural priorities possible cause clashes and impediments to successful marketing strategies.
Cultural priorities are what...
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