Former ally, urban (non-conformist) versus rural (conformist); now non-conforming groups, fringe groups, opinions, blogs, political parties, social networking, clubs, etc. abound -- diversity is king; but there is a confrontation in this with advertising and media, which seeks to "sell" conformity in image.
REFERENCES
Hodgetts, R., et.al. (2005). International Management: Culture, Strategy and Behavior. New York: McGraw Hill.
Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Thousand Oaks, CA: Sage Publications.
House, et.al., (1998). Cultural Influences on Leadership and Organizations. Project Globe. Retrieved from: http://www.thunderbird.edu/wwwfiles/sites/globe/pdf/process.pdf
Killick,...
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