Cultural Differences in Companies
The Globalization of Enterprise Software:
Comparing Oracle and SAP and Their Challenges
One of the most mercurial and fast-changing areas of technology today is enterprise software. Systems that enable large-scale enterprises to better serve their customers while orchestrating complex supply chains continue to rapidly evolve as Internet-based technologies and usability improve (Rettig, 2007). The approaches companies take however to those challenges differ drastically due to ethical, legal, social and political differences in their location and formation. Oracle, founded in Redwood City, California and SAP, founded in Walldorf, Germany exemplify these stark differences. The intent of this paper is to complete a comparative analysis of these two firms, analyzing the ethical, legal, social and political differences of each including an assessment of how these differences impact their decision-making processes as well. Recommendations and conclusions are included as well. There are also many potential frameworks to use for measuring the differences in cultures, yet the most precise and empirically proven is the Hofstede Model of Cultural Dimensions (Hofstede, 1993). This model and its five dimensions will be used for comparing the cultures of Germany and the United States.
Comparative Analysis of Oracle and SAP
For any company competing in the enterprise software industry, the intensity of effort to continually deliver innovative products, platforms and services...
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