Each customer's predictive score informs actions to be taken with that customer. Business intelligence just doesn't get more actionable than that." (Siegel, 2009) Predictive analytics involves: (1) a focus on actions; (2) rapid deployment; and (3) engagement of business and IT. (Siegel, 2009) Decision management is characterized by: (1) a focus on decisions; (2) the combination of business rules with analytics; and (3) putting predictive analytics to work. (Siegel, 2009)

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