Different marketing campaigns might be needed, if the product is supposed to target an extremely large audience, economically and ethnically.
Brazil is quite a diverse society, and race is unfortunately a divider between most of the populace -- one Black Brazilian remarked that "Blacks amount to 49% of a population of 180 million people, but it is impossible to create a middle class without education and with salaries 51% less than the salaries of whites," and he said that in his opinion, the face of poverty in Brazil is black (Ramos 2007). Treating race with sensitivity is thus essential in advertisements. However, one common, uniting dynamic between most social classes and peoples in Brazil, is a great love of music and the centrality of music to the culture and to festivals and daily life. Using music effectively in advertising campaigns is thus essential.
Another common dynamic are certain patterns of lifestyle observed in Brazil -- people tend to stay up later, have dinner later, and to put less physical space between one another. Designing an advertisement involving people relating to one another even in the street should demand closer proximities between actors to ensure that the ad does not look foreign. These nuances require a savvy director to acknowledge such differences when translating an American advertisement campaign into Brazilian terms. Verbally, people are more apt to talk over one another in Brazil, so creating a script for the advertisement that took this more chaotic speaking style into consideration is vital -- a highly programmed conversation that might be acceptable in some U.S. advertisements would look stilted in Brazil,...
7% in Shanghai, 24.5% in Taipei and 46.2% in Hong Kong., the average income of respondents in Taipei was at the maximum income level and in Hong Kong, at the median level overall. The entire sample was highly educated with 80.2% of Shanghai respondents, 79.5% of Taipei respondents and 43.8% of Hong Kong respondents having a university education. The majority of respondent sin Shanghai and Taipei were 18 to 25
cultural diversity issue of non-American employees communicating frequently in their own native language creating an environment of sensitivity and bias amongst the non-Hispanic community. Handling Diversity in an Organization The contents of this paper focus on the cultural diversity involving Films Recovery Systems, an American company located at the heart of Chicago, Illinois. The paper takes an insight into the issue and also proposes solutions that can resolve the problem. The
Culture and Advertising The traditional meaning of culture refers to the way of life for a society or community. Culture comprises of beliefs, value, laws, ideas, and knowledge governing the living condition of individuals within the context of the society. In the contemporary world, this meaning of culture is losing its course. This is because of emergence of numerous components of culture in the modern world. These components include corporate
Advertising a brokerage firm in a Mexican market The marketing strategies used by organizations form their basis on the four P's. These include product, price, place and promotion. These four aspects of marketing make sure that the target audience is the focal point of marketing and that the message is being communicated effectively (Herbig 77). As capital markets develop around the world, more and more organizations tend to specialize in provision
Cultural Norms HLL, a subsidiary of Lever, is a cosmetics company that operates in India. The company markets a number of products in the Indian market, including a "fairness cream," which purports to lighten the skin of the user. The Indian market is widely segmented. There are a number of wealth strata, ethnicities, religions, languages, castes and for this product there are also a number of skin tones. Each of these
Not only are the campaigns coherent, but they also support each other and the essential key concepts, represented by the characteristics of the brand: social awareness and implication, innovation, the ability to do anything, the belief in people and their potential to achieve their dreams. The main weakness that the approach to PR and advertising is the repeated focus on the concepts of innovation and social responsibility without insisting
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