Therefore, it is important that people implementing the strategy are able to adapt it to different changes determined by environmental factors. And in cases where the development of the marketing strategy is flawed, the implementation team can provide the necessary feedback in order to improve it. This is why strategists and implementers should work together and communicate during the implementation process (Pride & Ferrell, 2010). In addition to this, the implementation team can provide efficient advice on the results of the strategy's implementation in order for the strategy team to develop more efficient marketing strategies.
The success of marketing strategies relies on developing them, but also on their implementation. By offering feedback between the development and implementation teams, the efficiency of strategies can be improved. It is also helpful to develop flexible strategies that can adapt to the necessities determined by environmental factors.
4. In some areas customer power shifts are obvious, but in other areas this is somewhat an illusion. There are industries where customers have more power because of a large number of suppliers. This is mostly the case of products of lower prices, like groceries. In other markets, customer power has not modified, like the automotive industry where it is difficult for smaller companies to enter and to provide lower priced products.
There are markets, like the cosmetics industry, where the number of products and companies seems to have increased. Customers on this market have a great number of products to choose from (Hooley et al., 2004). However, most of companies in this market have been acquired by large corporations, and apparent competitors are actually members of the same larger group. This is the case of L'Oreal that has acquired Maybelline, Garnier, Vichy, but also luxury cosmetics producers. Therefore, customers on the cosmetics market think they have many different companies to purchase from, when in fact most of them are owned by the same corporation that controls the market. The customer...
Introduction Every culture has its own unique set of values and ethics. For that reason, cultural approaches to teaching patients are important for the spread of health literacy, health promotion, self-care, and better preventative care (Jeffreys, 2015). Cultural competence is considered an essential part of nurse education, as it focuses on the need for nurses to possess culturally competent skills when dealing with diverse patients of different backgrounds. Having a cultural
Cross Cultural Psychology Cultural Theories Comparing cross-cultural approaches to psychology: An ecocultural vs. An integrated approach The need to take into account different cultural perspectives when treating patients has become increasingly recognized within the profession of psychology. Cross-cultural psychology, in contrast to other branches of psychology, allows that the definition of what is psychologically 'normal' is often highly dependent upon one's cultural context. Two similar, but slightly different approaches to cross-cultural psychology include the
POLISH Culture Group- the Polish Culture Group -- the Polish The Polish The polish culture group is a category of people who speak the Slavic lingo of Poland and practice the cultural norms in line with their beliefs and customs. It is perceived that the culture essence of the polish is one that unconstrained emotional expressions (Wierzbicka, 2003, pg 121). The culture originated from a confluence with interweaving ties alongside Germans, Latinos and the
Cultural diversity refers to the diverse varieties of human cultures that exist in a certain region, society or in the world as a whole. The characteristics of diversity may include ethnicity, traditions, geographic background, language spoken, religious beliefs, race or physical features. This term is also based on the idea that different cultures should respect each other's differences. With the global integration, the need for communication in accordance with other
Cultural Distance: How Is it Measured, And How it Impact on Global Marketing Operations The persistence of cultural distances is relevant for the global multinational marketing operations exposed to multiple cultures in their everyday activities. This indicates that marketing across border introduces complexities because it forces global marketers to tailor their approaches and practices to each cultural context they carry out their business activities. As a result, this paper will discuss
The Balinese seem to be coping with the tourist invasion as well as they have coped with others, that is they are taking what they want, but they are not allowing themselves to be any the less Balinese. This appears to have been the story throughout Bali's history, outside cultures came, perhaps as conquerors, perhaps only as visitors and traders, but Balinese society and culture have remained distinctive, accepting
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now