Putting a UTC executive into Chubb would discourage that line of thinking.
To address the issue of the ethics program being fleeting, UTC needs to illustrate in its message the importance of the ethical culture. The message should begin with the scandals that the firm has suffered, which provide the underlying rationale for the ethics program. The message should -- briefly -- outline the history of the program. More important is the next phase, which should be an explanation of the value of the program today. A subtle dig at Chubb's lack of ethics contributing to its low valuation that allowed the takeover would be good, if it could be done tactfully. The final component of the message should be the current structure of the ethics program.
Because Chubb is a new acquisition, the culture cannot be expected to take either quickly or easily. It will take considerable reinforcement efforts to ensure that the culture of ethics is instilled in Chubb. This reinforcement should be in the form of supplementary communications and meetings over the course of the first year at least. Given the remoteness and independence of many of the Chubb employees, the culture is less likely to be self-supporting quickly. As a result, UTC may need to be a bit more aggressive than they otherwise would be at pushing their culture on Chubb employees.
The plan to instill the UTC code of ethics at Chubb can only be effective if it is measured. Measurement allows UTC management to gauge the effectiveness of different tactics and the overall strategy. They can adjust their tactics as needed, and identify roadblocks to implementation. The metrics used for measurement should include perceptions of the importance of ethics and the UTC ethical code. Other measures should include knowledge of the code, its underlying motivations and its antecedents. The degree to which employees value the code and are aware of its contents will determine the degree of the training's effectiveness well in advance of proxies such as ethical breaches, which may not be revealed for years.
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