CSR
Corporate Social Responsibility (CSR) in this article discusses the fact that corporate responsibility is fledgling in protecting employees at Ealing Hospital. The case discusses instances when professionals lost their jobs when stepping forward to report others fur unethical conduct. There is evidence that the hospital has covered up several instances of fraud and attempted to remove those that reported wrongdoing. The Health Secretary, Stephen Dorrell has reported that an investigation will be conducted to review the actions against whistleblowers (Lakhani, 2011).
There are many health colleagues who have come to the aid of those facing unemployment and blacklisting as a result of stepping up. These health professionals are adamant in getting compensation and protection through NHS or the Strategic Health Alliance for Whistleblowers. That is health professionals willing to put themselves on the line to protect patients and expose gross neglect and waste of taxpayers money (Lakhani, 2011). One person, Sharmila Chowdhury reported that doctors were claiming hours they had not worked and stolen several thousand pounds from Ealing Hospital each month (Lakhani, 2011). Those accused have denied the claims and once Ms. Chowdhury lost her job and was escorted off the premises, this served to prove she was accurate. Her career of 27 years was stellar with no reports of indiscretion or unethical behavior. Now she has lost her job and has been unable to get employment which has put her future at risk as well as her mortgage. Ms. Chowdhury was a radiologist who managed a team at the London hospital (Lakhani, 2011).
She has appealed to NHS for help and is now amid several more cases of unethical conduct, Dorrell has stepped in to aid the NHS Whistleblowers (Lakhani, 2011).
The inquiry by the Health Secretary is supposed to expose several cases where health care workers have been punished for speaking up about unethical conditions in the care of patients and the spending of public funding (Lakhani, 2011).
Looking at the case from a CSR standpoint let's review the 3D model by Carroll that is explained in categories of economy, legality, ethics, and discretion on one level (Carroll, 1978). The second dimension focuses on management practices within the social context referring to reactions, defense of the status quo, accommodation and proactive actions. The third dimension includes a focus on consumer input, environment and product quality (Carroll, 1978).
Figure 1 Carroll Pyramid
According to Carroll the first level of the pyramid focuses on the foundation on which the business is built which is the economic component.
Carroll's Pyramid: Economic Component
In reaching profitability the company must take care of its employees and meet its financial obligations in terms of economic responsibilities (Carroll, 1979).
This meant that all efforts of the business must have the goal of increasing earning per share. The resources used in the organization should directly correlate to maximizing profits. In addition to this another economic component is to be compete in the market and establish a competitive advantage. An edge over the competition that increases the value and longevity of the corporation through garnering investor support (Carroll, 1979).
Carroll's Pyramid: Legal Component
In order to remain in business and maintain managerial control over the corporation it is necessary to abide by federal regulations and remain under authority to law (Carroll, 1979). That is any law that has jurisdiction over any resources or other assets the business has established under state or localized ordinances for the protection and safety of consumers or employees. In addition to upholding the law, a corporation must ensure its entire staff is aware of the laws and policies by informing them or publicizing corporate policy. When a business is willing to disclose its CSR, then it gains the respect and trust of consumers and investors alike (Hohnen, 2007). The level of quality in products and services should be consistently improving and meet the legal standards for value and price.
Appraisal of Claimed Values and Social Responsibility
Ethical Responsibilities related to Economic and Legal components at Ealing Hospital come into play when deciding to contest Ms. Chowdhury's accusation and going to court spent a great deal on legal representation. Following Carroll's Pyramid this could be construed as ineffective in moving the company toward profitability or economic advantage. By spending hundreds of thousands of dollars in a legal case, this could be seen as a gross misuse of company funds. In fact it does just the opposite of reaching the goal of maximizing profits by using capital that could have been invested in expansion and improvement of products and services (Carroll, 1979). The media backlash of the scandal has costs the company its reputation and most likely lowered earnings...
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