The employee could not however wait until the launch and directly entered in conflict with the manager, accusing him of conspiring to steal the employees' hard earned wages.
3. Framing of the Conflict
Framing the conflict can be achieved from numerous standpoints, but given the characteristics of this particular conflict, the most relevant frame would be that of identity. This basically means that the two parties have different identities and the conflict could have even aroused due to their appurtenance to different groups. In this particular case then, it becomes obvious that each individual belongs to a different group, serving different interests. The head of the sales department belongs to the managerial team, and his focus falls on the company's success onto the market. This success also implies an increased cost efficiency, which, in the eyes of the employee, could explain his interest in granting lowered wages. The employee on the other hand, is a simple individual with personal interests. He got the job to ensure a salary and this is what he most cares about. As such, when analyzed from the lens of identity, the framing of the conflict identifies two opponent parties, one focused on the good of the company, even if at times this may come to the disadvantage of the employees, and the staff member, who is primarily focused on his own benefit. This particular frame clearly divides the conflicting parties and makes it easier for the outside observers to take sides, based on their appurtenance to a group or the other.
4. Alternative Framing Possibilities
The conflict aroused between the head of the sales department and the sales employee at the cable providing organization could also be framed from other perspectives. One is that of framing it based on characterization. This basically means that the parties have different characteristics; this particular framing type is seen as close to stereotyping (Kaufman, Elliot and Shmueli, 2003). From this point-of-view then, it could be said that the operational manager is the representative of the...
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