Crisis Communication
Communication is an essential component of effective crisis management. This is especially the case in a situation where the basic needs, health, and lives of thousands or even millions are at stake. In a situation where the water supply is at risk, for example, it is essential to establish a communication plan as soon as the risk becomes known. In this way any preventable cases of illness or death can be mitigated. When the risk of water supply contamination by a biological agent becomes known, for example, the main requirement is to communicate this to as large a proportion of the affected public as possible while minimizing the risk of panic or false information. To do this effectively, a sequence of risk-related communication needs to be implemented, including the choice of a risk communication team, communication to the public via the press and via information technology.
The first step of communicating a risk situation and all its associated factors is from the agency managing director to subordinates in charge of communication practices and risk mitigation. One component of such communication is the need to assemble a risk communication team (Clawson Freeo, 2012). According to Clawson Freeo (2012), this team should include at least the CEO, the chief of Public Relations, the Vice President, and Senior manager of, in this case, the Division of Water Safety, the safety officer, and possible eye witnesses that could shed some light on the origin of the contamination. After the team assembly has been completed, a plan of action is necessary, along with the choice of a spokesperson. The plan should be accompanied with a written list of responsibilities for...
Crisis communication is the official reaction to a business or industry situation that runs the risk of escalating intensity, falling under close media or government scrutiny, interfering with the normal operations of a business, jeopardizing the positive public image presently enjoyed by the company or its officers, and damaging a company's bottom line in any way. Usually falling under the domain of public relations, a crisis communication plan is essential
Crisis Communications for Globecell Selection of Communications Channels Effects on the Brand, Customers and Broader Business Environment Online Strategy Definition Recommendations and Future Direction In any public relations crisis it is best to always err on the side of safety for customers first, seeking to re-establish credibility and win back the trust lost. Credibility is the currency that crises are paid for with (Duke, Masland, 2002). Trust has to be earned and kept to win
Crisis Communication: Overcoming Barriers When Crafting an Effective Risk Communication Strategy When a disaster strikes, there is no time for planning, and what is already in place must therefore suffice. One of the most important factors to emerge from the aftermath of Hurricane Katrina was the need for more effective communications between the relief agencies, U.S. military and civil law enforcement. Effective communications between these agencies and the people that needed
Crisis Communications: An Examination of the SARS Outbreak and Implications for Communications The SARS outbreak of 2003 presented a definite crisis for the Centers for Disease Control. Not only was the potential for an epidemic a matter of immediate practical concern, but the organization had to deal with inaccurate and incomplete information coming from China (where the outbreak originated), a lack of knowledge regarding he disease itself, and other complicating factors
crisis communication policy and strategy for GCCPL In personal and in professional life, often times it's not the contents of the crisis which matter so much, but they way in which the professionals who are in charge of it handle the particular crisis. Thus, it's not the scandal or the catastrophe which matters so much, but the method in which the scandal or catastrophe is responded to. The response is
Crisis Management at the United Nations Though an admirable organization, the United Nations does not always function like a smoothly oiled machine. This is because of the organization's sheer size, but also of its many inefficiencies. However, if there is one department in which there should not be any kind of delay or misunderstanding, it is the department of communications. This department, because of the nature of the organization, is vital
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