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Crestor's Product Life Cycle: The Term Paper

However, although the rise may not be as astronomical, hopefully from AstraZenica's perspective, Crestor's next phasing into the 'decline' phase of the product life cycle will not be as impressive, either. Works Cited

CNN. Com. (18 Nov 2004) "Merck, FDA grilled at Senate hearing." Retrieved 22 Jan 2005 at http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Merck%2C+FDA+grilled+at+Senate+hearing+over+Vioxx+-+Nov.+18%2C+2004&expire=&urlID=12326029&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2004%2F11%2F18%2Fnews%2Ffortune500%2Fmerck%2Findex.htm%3Fcnn

Crestor. (2004) "About Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/

(2004) "Side Effects: Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/sideeffects.asp
Drugrecall.com. (2004) "FDA says Crestor ads are false and misleading." Retrieved 22 Jan 2005 at http://www.adrugrecall.com/news/crestor-safety.html

Marketing teacher. (2004) "Pricing." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_pricing.htm

Marketing teacher." Product Life Cycle." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_plc.

Marketing teacher. (2004) "Value Chain." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm

Sources used in this document:
Works Cited

CNN. Com. (18 Nov 2004) "Merck, FDA grilled at Senate hearing." Retrieved 22 Jan 2005 at http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Merck%2C+FDA+grilled+at+Senate+hearing+over+Vioxx+-+Nov.+18%2C+2004&expire=&urlID=12326029&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2004%2F11%2F18%2Fnews%2Ffortune500%2Fmerck%2Findex.htm%3Fcnn

Crestor. (2004) "About Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/

Crestor. (2004) "Side Effects: Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/sideeffects.asp

Drugrecall.com. (2004) "FDA says Crestor ads are false and misleading." Retrieved 22 Jan 2005 at http://www.adrugrecall.com/news/crestor-safety.html
Marketing teacher. (2004) "Pricing." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_pricing.htm
Marketing teacher." Product Life Cycle." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_plc.
Marketing teacher. (2004) "Value Chain." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm
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