Direct marketing is another important area of product launching and research. Currently, the Crest White strips website asks individuals if they would like to participate in a survey regarding the project, upon entry, when accessing the part of the website known as "Ask Dr. Jeff." (Ask Dr. Jeff, Official Website, 2004) A new area of the site could be redefined -- instead of the clinical picture of the globe that adorns the site, clickable icons of the different flavors could add color to the 'other side' of the whitening white strips. Think outside the mint strip!
Other forms of direct response advertising could be generated by offering coupons to those who fill out surveys about their response to the product's advertising, giving out a website address to those who buy the product to fill out a survey, in exchange for a chance at winning prizes -- such as a free year of dental coverage, perhaps, and even contacting dentists, colleges, and popular venues and businesses in the area to offer promotions, such as free flavored strips in the restrooms of coffee shops and employee watering holes.
At present, this launch has the advantage of being supported by a large company that of Crest, with an already recognizable name and product line. Currently, there is a budget of $500, 000. Other potential sources of promotion and capital, however, could come from some unusual sources -- why not contact Donald Trump (he is, after all, in the East Coast area) and ask about launching the new campaign as a part of one of his next "Apprentice" episodes. More prosaically, additional sources of funding might come from local dental organizations, or the ADA, so that in exchange for dental...
4. Specialty toothpastes created for customers with sensitive teeth, gums or other medical conditions, with customer experience being the most critical 5. Lifecycle approach similar to Crest yet focused on the consumer's purchasing lifecycle Based on this analysis, my top five criterion are as follows: 1. High performance toothpaste capable of delivering preventative protection and has a fresh taste 2. High performance cavity prevention 3. Making dialing brushing less of a chore and more fun
Marketing Toothpaste Flavors Marketing Plan -- Product Extension: Using Child Appropriate Flavors for Children's Colgate Toothpaste Company Background and Organization Overview of Children's Toothpaste Situational Analysis for Colgate and Toothpaste in Australia Economic forces and issues Sociocultural analysis and issues Technological forces Legal forces Competitive Analysis Market and Market Share Major competitors and advantages Customer base, client analysis SWOT Analysis of issue Functions of Packaging and Preliminary Ideas Introduction- Toothpaste is a generic term for oral paste or gels that, along with a toothbrush, clean
All of the streets in Belmar begin at the Ocean and ends at Shark River. The open trolley cars in summer ran the streets with people hanging from the cars clustered like grapes. VI. The Train Station in Belmar The train station in Belmar was the hub of the entire world one believes after having fully researched the history of Belmar's square mile and the surrounding area on the Jersey Coast.
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