Credit Card Marketing on College Campus
College students are the perfect target for credit card companies looking to hook people into the world of revolving credit. They are the perfect candidate for such an ordeal since college students are at an age where they are transitioning from being teenagers living and depending on their parents, to becoming young adults who are going to live on their own, and most likely on the same campus where they attend school. Marketing in this environment, especially when freebies and great superficial incentives are given to a population that is looking at getting an immediate purchase without any immediate money down, makes it easier on these companies to get the right type of person wrapped into their world pretty quickly (Chu, 2008). But is this always the best option? Should credit card companies be marketing at a population that does not necessarily have the immediate income to repay these credit card loans? From a strictly economic perspective, and looking at this issue from a credit card companies financial incentive point-of-view, yes, credit card companies should be marketing on college campuses because if they want to reel people in and have them indebted to them for a good chunk of their lives, then continuing marketing campaigns on a college campus would be the ideal thing to do (Glater, 2008).
College students are at a point in their lives where they want to exercise their rights of independence and their belief that they are adults. Giving them a credit card at a time where a student seems to be most vulnerable is actually the best way for credit companies to assure that these students are indebted to them for a very long time (Lazarony, 2009). Marketing on campus gives students the opportunity to just sign up for a credit card that they might not be ready for, but are excited and enthusiastic to use. Credit card companies offering freebies such as coupons for free pizza, gift certificates to stores and restaurants, and even simple things such as tee shirts and frisbees,...
Perils of Credit Card Marketing on Graduation from college should be an exciting and renewing experience. It represents an accomplishment that should be celebrated and the beginning of new adventures and experiences. Yet, for many recent college graduates it represents something entirely different. For these individuals graduation from college represents having to begin their new careers drowning in debt with credit scores below 500. The cause of this unfortunate circumstance
Credit Cards Consumer debt is a major problem In America, with credit card debt being the most prevalent type of consumer dent. A great deal of credit card debt is acquired while consumers are in college. This debt often follows them for many years after college is over and accounts for a great deal of the lifelong consumer debt. For this reason the marketing of credit cards to students has been
Credit Cards Most Americans Should not Use Credit Cards. For some, credit cards are a convenient and safe substitute for cash. It is particularly helpful, for example when making distance purchases, such as ordering something by mail or over the Internet. However, for the majority of Americans, credit cards have become debt traps that are fast resulting in a financial crisis not only for these individuals, but also for the country as
' No matter how clearly details about status "are conveyed, people as egocentric social information processors tend to process, comprehend, and evaluate such news by relating the details to themselves" (Mussweiler 2004, p. 832). Social comparison theory, the idea that human beings feel satisfied or dissatisfied with their lots in life based upon peer-group comparisons, states that accessibility tends to increase the perceived similarity of 'self' and 'other' (Mussweiler 2004, p.
college campus across the country, students are greeted with the familiar sight of individuals seated at folding tables, with the purpose of marketing credit cards to them. These salespeople are most frequently seen during the beginning of the college semester and are usually young and attractive and smiling, barely older than the students themselves. Quite often, if a student fills out an application for the credit card, he or
Hyundaicard's Marketing Strategy: Case Study Write a full case analysis: HyundaiCard's Marketing Strategy Hyundaicard's marketing strategy General overview of Hyundaicard Current marketing strategy assessment Financial analysis Strategic alternatives Assessment of the strategic alternatives Implementation plan Exhibits Segmentation criteria Qualitative ranking of alternatives Market share of credit card companies Preference of payment Hyundaicard financial statements This essay is a case study for Hyundaicard marketing strategy. Hyundaicard is a company situated in Korea's credit card industry. It forms the basis of the case study because of its'
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