Creation Business Plan
The Creation
Creation is an online store that will offer a wide range of unique and beautiful accessories for home. This store is especially for those people who want to decorate their homes with some unique and distinctive things. In addition to this, the store aims at serving those people who do not want to visit shops and then select any particular accessory for their home. Due to this reason, creation is an online store, which deals with its customers through internet. Acceptance of order and payment al are done online while sitting at home and just pressing some buttons.
SITUATIONAL ANALYSIS
As far as the internal and external environment of the store is concerned, the external environment is very competitive. It is because of the fact that a number of online home accessories stores are already doing good business and they have a good will among customers. On the other hand, the internal environment is very dedicated and motivated towards achievement of the objectives. Though the external environment is quite challenging but since creation has a wide range of unique collection, therefore it is firmly believed that the store will ultimately meet its desired goals (Blackwell, 2011).
Market
In the year 2001, the home decor industry faced a minor fall of one percent in its overall sales. The total revenue of this year was 54.6 billion as compared to the revenue of 2000, which was 55.2 billion. It has been predicted by various researchers that the trend of purchasing home decor accessories will get increase day by day. It is evident because the percentage of people who own their own homes has been increased by 8.8%. Besides this, income of more than 50% people has reached to $60,000 (Botha, Bothma, & Geldenhuys, 2008). This income levels depicts that people will definitely prefer to buy some decor collection for their homes. Not only is this, but home has also become a status symbol in the society, due to this, people are striving hard to get their homes. Since this ratio of love for home increases, it is apparent that the people will also love to decorate it.
OBJECTIVES
The core objectives of Creations are as follows:
To set a price at which at least fifty-five percent of the profit can be gained.
To minimize the cost.
To generate annual revenues of $626,000.
STRATEGIC PLAN
The...
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