But there also exists the chance that the Iraqi consumer will not make a major difference between the American fast food stores, but will compare them to the local food providers in the street. This would also bring about serious competition.
4. McDonald's Social Responsibility
McDonald's corporate website presents the user with a wide variety of reports on their implemented social responsibility practices. These include the employment practices, relationships with the suppliers, animal and environment welfare, corporate giving or educational programs and scholarships as well as the promotion of a healthy life style or the continual support offered to the development of the communities where McDonald's operates. The primary aim of these programs is to help the company better adapt and function in accordance to the changes affecting the micro and macro environments. While also recognizing the importance of the local communities, the social responsibility agenda is focused on integrating the corporate affairs under the global brand (Official Website of the McDonald's Corporation, 2008).
McDonald's efforts to create a social responsibility agenda have to be given the proper credit; however, the approach has not always been the most proper one. For instance, McDonald's pries on promoting a healthy life style, but they mostly sell junk food. And as this continues to negatively impact the American population, the company now wants to promote these practices abroad. The replacement of plastic bags with paper bags does indeed have major beneficial impacts upon the environmental health, but the recipients still contain fattening foods, damaging for the consumer. In this instance then, the process of creating a stronger corporate responsibility agenda should come from within the organization and should start with reanalyzing the foods on the menu.
5. Conclusions
Globalization is a contemporaneous force affecting the individuals at all corners of the earth. Due to their economic and cultural powers, the Americans have often been assimilated as the promoters of globalization to serve their own interests. An example of the ultimate U.S. organization...
Islamic economics extends these into the basics of investment for new venture creation, which is another aspect of Islamic accounting that specifically has been focused on from an economic growth perspective (Choudhury, 2001, 31-33). References Guido Berens, Cees BM van Riel, Johan van Rekom. 2007. The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other? Journal of Business Ethics 74, no. 3 September 1): 233-252. http://www.proquest.com (Accessed January
Companies and Corporate Social Responsibility A Change in the External Environment Forcing a Company to Make Changes in the Way it Functions Example: Rising Healthcare Costs, Rising Senior Population and Deepening Complexity of Medicare Part D lead to AARP/Walgreens Team to Assist Senior Citizens The "Association of American Retired Persons" (AARP) was established to assist senior citizens with their needs, including medical issues (Novelli, 2009), while Walgreens, Co. (Walgreens) is a pharmaceutical giant
McDonald's the largest fast-food chain across the globe. This is through spanning of approximately 30,000 restaurants across the globe with the aim of maximizing its revenues and profits at the end of the financial year. McDonald's Organization aims at being the customers' favourite place and way to eat and drink as its mission to meet the needs and preferences of its consumers. The pattern of internationalisation of McDonald's Company proves
Social Media Retailing Applications: Opportunities and Threats How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for Retailers Today? This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a
McDonald's Australia The characteristics of multi-channel management strategies are often organized around the most effective aspects of each channel and the potential they have to contribute to the overarching marketing and selling goal (Wilson, Hobbs, Dolder, McDonald, 2004). McDonald's and their multichannel strategy across Australia, Hong Kong and the United Kingdom (UK) are unified from the standpoint of supporting the corporate messaging and branding of McDonald's. Each geography and region requires
McDonald's Corporation This is an attempt to study the history and development of one of the great institutions of United States and a part of the images of the country that has spread in the whole world. As is well-known, the dominance of the world by United States came after the Second World War when the traditional leaders of United Kingdom and Germany lost their predominant positions due to the destructions
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now