Research and Report for Costco
What is Costco’s Competitive Advantage?
Costco’s competitive advantage lies in the value attained from membership. The warehouse club's members pay for the desire of shopping there and that produces a difficult to disrupt circle that profits the company. In essence, paying for membership strengthens the customer’s associations to the brand while the fundamental value proposition either gives rise to an upsurge in usage levels or creates onus on leaving. Consequently, this results in a competitive advantage for Costco that only a small number of other retailers in the market can compete with (Kline, 2017). Executive Members account for just about 30 percent of the total membership of Costco but make up approximately 66 percent of the company’s sales. This is a major aspect that sustains Costco’s competitive advantage. Notably, Costco offers consumers low prices for different products, and joining, particularly making payment for the Executive Membership, is a suitable approach for attaining cost savings for numerous people. Remarkably, once the Costco chain gets a consumer, there is a great likelihood that the company will hold on to him or her, owing to the guarantee of what the company offers, and the increased forthcoming savings...
References
Gerard, J. (2018). Employee Relations Best Practices: Costco's Approach to HR. iSight. Retrieved from: https://i-sight.com/resources/employee-relations-best-practices-costco/
Kline, D. B. (2017). What Is Costco's Competitive Advantage? The Motley Fool. Retrieved from: https://www.fool.com/investing/2017/03/17/what-is-costcos-competitive-advantage.aspx
Costco Organizational Theory and Behavior 1. What is Costco’s competitive advantage? Costco is incessantly outperforming corporations such as Target and Wal-Mart. The company has reported great and impressive financial results from one financial quarter to the next whereas Target and Wal-Mart are dealing with a lull in business. All of this comes down to Costco’s competitive advantages. One of these competitive advantages is the focus on driving sales (Lutz, 2014). Whereas its
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