The market of individual consumers is composed mainly of mature women, between the ages of 30 and 55 and who register medium and above medium income. The age limitation was given by the fact that women younger than 30 and older than 55 seem to reveal a reduced interest in bio products, as their priorities fall into different categories. The income limitation was given by the fact that the manufacturing of the bio creams implies more costs than the manufacturing of the chemical-based creams, generating as such a higher retail price.
The Kane County has a population of 501,021 individuals (estimations for 2007), out of which 49.3% are female. 53.4% of the total population is aged between 18 and 65. The median household income in 2004 was calculated at $61.246 (U.S. Census Bureau). As a comparative note, the per capita income in 2008 at a global level was of $10,500 and in the United States it was of $48,000 (Central Intelligence Agency). More detailed information is undisclosed to the public, but an estimate of the actual target market of individual female consumers could revolve around the figures of 120,000 women.
The second target market is formed from corporate customers, including basically the beauty and spa saloons, modelling agencies or fashion designers. They would use the products to increase the satisfaction of their own individual customers, in the case of the saloons, or to enhance the image created by their products, in case of the fashion designers. The segmentation criteria used in identifying this target market are less restrictive than those for the target market formed from individual clients due to the following reasons: first of all, it is generically implied that the spas and the fashion designers will purchase and use the best products in order to sustain their cause; secondly, they often possess the required financial resources. As a result then, ABC Cosmetics will promote its new bio items to all identified potential corporate customers...
Cosmetic surgeries still focused on reconstructive procedures, such as repairing cleft palates, skin grafts mastectomies and reconstructed noses and ears . Psychological Aspect of Cosmetic Surgery Cosmetic surgery is a risky business, and there are many psychological unsatisfactories that come with cosmetic surgery .Psychosocial issues permeate the field of cosmetic surgery ( Grossbart, & Sarwer, 138 ). Factors identified are being young, suffering from depression or anxiety, and having a personality
This strategy of investing face-time has continued to scale extremely well in the U.S., yet has faced many challenges in other nations that value data, hard numbers and strong methodologies to validate the claims of products. One nations' buyers of cosmetics in particular, the Japanese, are more focused on the specifics of the how a product is produced and want to know in great detail what the ingredients are
The company's founders and senior managers however feared this would make the company less agile and able to respond to market requirements (Grammenou, 2009). Demographic Analysis There have been many socioeconomic and demographic changes that have affected Avon's business model in the last two decades. The greatest socioeconomic force affecting them today is the need for many women to work full-time jobs to contribute to their household's income. This has drastically
Botox ® - What is it used for? Botox ® - Can anything bad happen? Botox ® - Looking toward the future. Botox ® - What is it? Botox, which is the trade name for botulinum toxin, is produced by a bacterium that has been identified for hundreds of years. Professor Emile Pierre van Ermengem, from Belguim, first identified the bacterium Bascillus botulinus in 1895 (DasGupta). From there, it was later renamed Clostridium botulinum,
Healthcare Administration In a perfectly competitive market, the following will occur in response to different changes in the market. A decrease in the wage of clinic-based nurses will cause a reduction in the cost for nurses. This will result in a decline in the price of physician services, because the price decrease is going to be passed onto the consumer. The output of physician services will not change as the cost declines,
In this regard, Hutchings adds that, "In order to sell an increasingly vast array of perfumes, skin lotions, lipsticks, foundation, mascara, deodorants, talcum powder, shampoo, breath fresheners, soap and hair sprays, advertisers attempted to create a powerful sense of female inadequacy and shame over natural body processes, functions and odors" (p. 44). Certainly, social conscious people in general and women in particular during this period in American history wanted
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now