Explanatory Speech Outline: Cosmetic Advertising Regulations
I. Introduction
A. Attention Getter: Imagine buying a cosmetic product that promises to leave your skin smooth and supple in a matter of days, only to use the said product for 3 consecutive months with no noticeable change with regard to the texture of your skin.
B. Background and Audience Relevance: In some countries, false representations in cosmetic product advertising are commonplace. In the U.S., significant gains have been made over time to stamp out false cosmetic products representations. However, some products still make claims that are not only deceptive, but also misleading to consumers. There is need for you to be aware of not only the legal framework in place to regulate cosmetic products advertising, but also the impact of deceptive cosmetic advertising. This way, you could become ambassadors for fair advertising practices in the cosmetic industry, now and in the future, by perhaps voicing concerns or making recommendations on additional measures that ought to be undertaken to rein in deceptive advertising of cosmetic products.
C. Speaker Credibility: It is important to note that this is a concern I am well versed with from previous discussions with two close family members who work in the giant cosmetic industry. While my dad is a cosmetic industry expert in Korea, my brother happens to be an executive in one of the cosmetic companies having operations across the world.
D. Thesis: In instances where there are no proper regulations and legal structures in place to govern advertising, business entities in the increasingly competitive cosmetic industry could be motivated to make false claims in their labeling and mass media representations so as to remain relevant. In that regard, therefore,...
References
Federal Trade Commission – FTC. (2018). Enforcement. Retrieved from https://www.ftc.gov/enforcement
Fowler, J., Reisenwitz, T.H. & Carlson, L. (2015). Deception in Cosmetics Advertising: Examining Cosmetics Advertising Claims in Fashion Magazine Ads. Journal of Global Fashion Marketing, 6(3), 194-206.
Food and Drug Administration – FDA. (2018). FDA Authority Over Cosmetics: How Cosmetics Are Not FDA-Approved, but Are FDA-Regulated. Retrieved from https://www.fda.gov/Cosmetics/GuidanceRegulation/LawsRegulations/ucm074162.htm#What_does_the_law
Stafford, M.R. & Faber, R.J. (2005). Advertising, Promotion, and New Media. New York, NY: M.E. Sharpe.
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