Verified Document

Corporate Social Responsibility Its Success And Failure Essay

Related Topics:

Corporate Social Responsibility Companies use Corporate Social Responsibility to assess their effect on the social and environmental wellbeing and take responsibility. CSR is primarily a mechanism for self-regulation. Firms track and make sure that they comply with the law, actively, including standards of ethics, international and national norms. Occasionally, the efforts by such companies may go beyond the regulatory requirements or the groups for the protection of the environment (Belfiore, 2016).

Apple Inc. has emerged as a leading global manufacturer, marketer and designer of media accessories, communications devices, portable audio players and computers. It was established in 1977 in the state of California. It is now ranked as the largest company dealing with IT; based on revenue and the total number of assets under its ownership and control. It is also ranked second in the mobile manufacturing niche. The CSR activities at Apple are spearheaded by its Vice President in charge of environmental matters, Lisa Jackson. She reports to Tim Cook, who is the CEO. Interestingly, Apple’s founder, Steve Jobs was not given to philanthropic activities. Tim Cook, however, changed the reputation by increasing CSR efforts at Apple significantly since he took charge (Dudovskiy, 2018).

Apple launched the Apple Global Volunteer Program in 2011. It aimed and encouraging employees to volunteer in the communities where they operated. So far, $78 has been given to charity since the inception of the volunteer program. In 2015, the program was revised to give workers the leeway to choose the type of programs they would like to channel their contributions to....

The program is underway in the US and Australia. The company also seeks to help the employees to identify the activities that they would like to participate in (Dudovskiy, 2018).
Apple facilitates programs for the recycling of materials in over 99% of the countries in which they operate. It has also managed to divert electronic waste weighing over 508 million pounds from the landfills approach from 2008. In one of its technological inventions, the company, in 2016, launched a line robotics named Liam. The robots could open up a used iPhone in under 11 seconds and separate its high value components for recycling. Over 99% of the product packaging at Apple in 2015 was derived for paper that had been recycled or the ones acquired from forests that were managed sustainably (Dudovskiy, 2018).

In collaboration with over 160 companies for recycling, Apple managed to recover over e-waste weighing over 90 million pounds. Apple has received lots of praise from the public and other environmental stakeholders for their efforts in environmental conservation. Some of the other key initiatives that have won the company the heart of the public includes the introduction of the Word’s most efficient computer (energy wise) named Mac mini and the general decrease of the power consumption by its products by 57%. It has exceeded the Energy Star recommendations. It has consequently gone on to become the only company to have received the 100% index for green energy named the Clean…

Cite this Document:
Copy Bibliography Citation

Related Documents

Corporate Social Responsibility and Transnational Companies in
Words: 2956 Length: 10 Document Type: Essay

Corporate Social Responsibility and Transnational Companies In this essay, I have discussed how essential Corporate Social Responsibility (CSR) is for the success of Transnational Corporations. UN Global Compact is also being discussed. I have also included case studies to support of Nike, Primark and Microsoft. Moreover, I have included positives and negatives about CSR and the factors that exist in CSR which may lead to the success of transnational corporations. Finally,

Corporate Social Responsibility Literature Review a Topic-Corporate...
Words: 4258 Length: 14 Document Type: Essay

Corporate Social Responsibility Literature Review a topic-Corporate Social Responsibility The term 'corporate social responsibility' is a social word that has often taken the world by a storm at its mention. Noya and Clarence (2007) in their book "The social economy: building inclusive economies" offers a succinct description and understanding of what normally takes place and get exemplified at the mention of this term in the business world. Many writers of business journals

Corporate Social Responsibility
Words: 2369 Length: 5 Document Type: Term Paper

591-2). The failure to integrate CSR initiatives into a larger development plan is another problem contributing to the lack of implementation of CSR projects. Projects are often driven by short-term expediency meaning that the decisions taken are at too low a level as to which projects to execute. There may be little coordination in determining the areas that will benefit and how the projects can be put together to contribute

Corporate Social Responsibility the Aim
Words: 769 Length: 2 Document Type: Term Paper

This strategy was successful for some time but when WorldCom tried to acquire MCI (a company with two times more revenues than WorldCom), the binge of acquisitions was ended due to objections from antitrust and other stakeholders. WorldCom's strategy was to display revenues and profits in extremely positive basket; for which the company had to make false misstatements in their accounting records. I think, it was the social and ethical

Corporate Social Responsibility the Good,
Words: 3605 Length: 9 Document Type: Term Paper

But the shareholders themselves need to be more aware and more involved in their company's business in order for any meaningful change to sustain itself: Shareholders, the intended beneficiaries of the corporate vehicle, are the ultimate capitalists: avaricious accumulators with little fiscal risk and no legal responsibility for the way in which they pursue their imperative to accumulate. Shareholders, not corporations, show indifference to the needs and values of society. It

Corporate Social Responsibility in a
Words: 3110 Length: 10 Document Type: Research Proposal

This has lead to a greater corporate awareness of their impact in the multitude of regions they work and sell in. It has lead the concept of Corporate Social Responsibility to become a highlighted feature in the nature of global business today. There are numerous examples of successful implementations of Corporate Social Responsibility in today's marketplace. Take one for example, the Caremark Corporation which is typically known to Americans as

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now