Corporate Social Responsibility
Companies use Corporate Social Responsibility to assess their effect on the social and environmental wellbeing and take responsibility. CSR is primarily a mechanism for self-regulation. Firms track and make sure that they comply with the law, actively, including standards of ethics, international and national norms. Occasionally, the efforts by such companies may go beyond the regulatory requirements or the groups for the protection of the environment (Belfiore, 2016).
Apple Inc. has emerged as a leading global manufacturer, marketer and designer of media accessories, communications devices, portable audio players and computers. It was established in 1977 in the state of California. It is now ranked as the largest company dealing with IT; based on revenue and the total number of assets under its ownership and control. It is also ranked second in the mobile manufacturing niche. The CSR activities at Apple are spearheaded by its Vice President in charge of environmental matters, Lisa Jackson. She reports to Tim Cook, who is the CEO. Interestingly, Apple’s founder, Steve Jobs was not given to philanthropic activities. Tim Cook, however, changed the reputation by increasing CSR efforts at Apple significantly since he took charge (Dudovskiy, 2018).
Apple launched the Apple Global Volunteer Program in 2011. It aimed and encouraging employees to volunteer in the communities where they operated. So far, $78 has been given to charity since the inception of the volunteer program. In 2015, the program was revised to give workers the leeway to choose the type of programs they would like to channel their contributions to....
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