Week 1
The corporate level strategy of General Mills is the horizontal growth strategy. Imperatively, horizontal growth is accomplished by expanding its business operations into other geographic expanses or by expanding the range of products as well as services being offered in the prevailing market. In this regard, General Mills has expanded its business operations not just in the United States but also internationally and increasing its wide range of products retailed in its stores. The generic Porter strategy followed by General Mills is the differentiation focus strategy. This is in the sense that the company strives to accomplish differentiation in its target segment (Porter, 1985). This is largely owing to the fact that the company deals with different products within its segment including cereals, frozen vegetable, fruit, dry dinners, frozen pizza as well as pizza snacks, and an extensive range of organic products (Forbes, 2018). The strategic choices of General Mills are aligned with the differentiation focus that the company follows. This is for the reason that the international segment of the company encompasses a wide range of products and also the convenience stores as well as food service segment products (Forbes, 2018).
Week 2
Response to Classmate
Diversification…
Business-Level and Corporate-Level Strategies: Nestle Business and Corporate level Strategies Nestle Nestle Nestle is one of the world's largest manufacturers of foods, beverages, and health care products. Incorporated in 1866 by Henry Nestle in Switzerland, it is currently present in more than 130 countries of the world. Nestle manufacturers all types of foods and beverage products that meet the 24-hour needs of the general consumers from all age groups. It has more than
Business Level Corporate Level Strategies Business-Level Corporate-Level Strategies Analyze the business-level strategies Analyze the corporate-level strategies Analyze the competitive environment Difference in slow-cycle and fast-cycle markets The corporate strategy of a business is based on the vision and mission of the entity. It also lays a foundation stone for business and functional strategies. The industry sector specific to the business is also influential factor in developing strategies for a specific corporation. Diversification in related and unrelated
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Diversity is increasingly becoming a serious HR issue for companies in the 21st century marketplace. Organizations have been forced to develop strategies for increasing the representation of minority groups and making their workplaces more favorable for them. General Mills was recently named one of the most inclusive companies in the world. This text examines the company's diversity program with the aim of determining what it does differently from competitors and
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