Therefore, the vision statement offers numerous clues.
However, the vision statement of Starbucks is not as short as it should be, and it does not seem to be very memorable in the mind of readers. The vision statement of the company is relevant. This means that the vision statement developed by Starbucks provides useful information about what the company wants to become.
The Starbucks mission statement is as follows:
"To inspire and nurture the human spirit -- one person, one cup and one neighborhood at a time." (Starbucks.com, 2012)
The mission statement of Starbucks is to inspire and nurture the human spirit -- one person, one cup, and one neighborhood at a time (Starbucks.com, 2012). There seems to be little resemblance between the...
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