¶ … productivity of an organization or business entity is determined or influenced by many factors including its public image. This paper focuses on discussing the role and significance of public or corporate image in the success of an organization. The researcher examines the public image problem at the Organization of the Petroleum Exporting Countries in 2015. The discussion includes an analysis of the circumstances that contributed to the public image problem i.e. the numerous legal attacks. The researcher demonstrates how this problem affected the organization's relations with consumers, damaged its reputation, and affected its productivity. The final part of the paper shows how this problem was repaired through the use of social media and long-term initiative to describe tactics as part of public relations effort.
OPEC's Public Image Problem
Public image or corporate image is one of the most important aspects of an organization's success and profitability. Public image basically focuses on a firm's reputation i.e. how it's viewed by potential and existing customers. This image is usually shaped by how an organization carries out its activities and the quality of its products, services or processes. Given the competitive nature of the modern business environment, organizations are constantly working towards developing and communicating a positive image to their various stakeholders. However, some organizations experience challenges in this process and end up using public relations initiatives to repair their image. An example of an organization that experienced an image problem in the past year and utilized public relations effort to repair its image is the Organization of the Petroleum...
While Cadbury was initially vulnerable resulting in this take over, Kraft had to borrow heavily to afford the final price of 850p per share. In the coming months and years, Kraft will have to balance against recovering the money put into this acquisition (Wiggins, 2010). A risk, many British politicians and citizens alike fear will mean the end of their signature chocolate in an effort by Kraft to increase
A. (RECOPE, S.A), based on Costa Rica. There is also the Columbian nationalized oil conglomerate operating under the name Empresa Colombiana de Petroleos (ECOPETROL). Both of Chevron's largest global competitors are nationalized by the nations they operate in, which make pricing and market execution strategies in these specific countries difficult. In addition, there are significant cultural differences between the U.S. And these countries as well. As a result, there continues
Mexico's Trade Strategy Mexico has pursued a three-dimensional trade strategy perhaps more diligently than even the United States according to Schott (Studer & Wise, 2007). Mexico has been an active participant in multilateral talks since its GATT accession in 1986 and was the host country for the special Summit of the Americas in Monterrey and for the hemispheric trade talks in Puebla. Mexico is perhaps most famous as the instigator of
Environmental Hazards as a Consequence of Crude Oil/Natural Gas Exploration, Transportation, Refining and Storage Ever since crude oil was first successfully drilled in the U.S. In Titusville, Pennsylvania, in 1859, the demand for oil has only been increasing over the years in countries all over the world. (Camden, 1883) Crude oil, from which various petroleum products are obtained, is a naturally occurring hydrocarbon component found trapped in rocks below the
4 the Competition Ford Motors Company activates in a mature and highly competitive market and threats come not only from within the United States, but also from abroad. Due to globalization and market liberalization, the automobile manufacturers from Asia are easily capable to sell their products to the American consumer. Brands play a pivotal role in competition as customers tend to make purchases based on it. The competition is also intensified
2007 Economic Crisis on American Car market Effect of the 2008 global economic crisis on automotive industries Crisis in the United States Crisis in Canada Crisis in Russia Crisis in European markets Crisis in Asian markets Effects by other related crisis events In this paper, we will review the effects of 2008 global automotive crisis. Our main focus will be on the American car manufacturers and the negative impact they suffered due to the crisis. We will
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