The product is promoted for anyone who spends a lot of time indoors with crowds, and this means it is marketed especially for use in airports, planes, trains, and similar venues. As the promotional material states, "Crowded environments like Airplanes, Offices, and Schools are spawning grounds for germs that cause colds and sickness! Take at the first sign of a cold symptom or before entering crowded environments!" (Airborne, 2005, para. 1).
In reporting on the primary users of the product, Knight-McDowell indicates much about its target market:
Frequent flyers, business people, teachers, vacationers, working actors, professional and amateur athletes, flight attendants, hospital workers, Hollywood celebrities, people working in closed ventilation systems, commuters, students, restaurant & theater goers, and ANYONE for whom good health is a top priority (Airborne, 2005, Who uses Airborne?).
This product was developed by a school teacher, not a scientist, and was first sold in 1997. The product is made up of vitamins and such additives as zinc, selenium, and herbs including forsythia, ginger, isatis root, and echinacea. Airborne is an herbal remedy intended to prevent colds from developing, and since the company does not claim that the product cures colds once they develop, Food and Drug Administration approval was not required and no testing has been done by the FDA (Konrad, 2003, para. 15).
The corporate image created immediately was related to the back story of a school teacher making a product fro scratch and finding a company to produce and distribute it, not an entirely true story, but a highly effective one, creating an image of the underdog achieving more by not being "corporate" at all. The product has sold well and made the founders of the company wealthy, though claims for the product are now being challenged. Still, the image has been a success.
However, the legal issues that might be raised can be a real threat to the corporate image. The corporate image of a company like Enron was high until the truth about the business was revealed, after which...
Corporate Social Responsibility and Environmental Ethics Abstract/Introduction -- No one can argue that the international business community is becoming more and more complex as a result of globalism. In turn, this complexity is driven by an increasing understanding of sustainability, going "green," and bringing ethical and moral philosophy into the business community. British Telecom, for instance, noted in 2007 that it had reduced its carbon footprint by 60% since 1996, setting
This is highlighting the overall culture of unethical behavior inside BP. ("The Explosion at Texas City," 2006) As the company, would engage in policy of denying their involvement of: responsibility and attribute the incident to employee error. This would tie up the proceedings for many years, allowing for them to maximize their profits (while being able to avoid the ethical challenges they were wrestling with). ("The Explosion at Texas City,"
Corporate Social Responsibility There are various definitions aiming to explain what Corporate Social Responsibility (CSR) signifies. Because of the many ways in which this concept is interpreted by the millions of companies around this country, and the world, there is no consensus as to what CSR could truly mean. In other words, definitions vary depending upon the field examined, and the impact of a business' actions. Yet CSR is of vital
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As he believes, that when firms are collaborating with government officials, they are creating win -- win situations for everyone involved. This is significant, because it is showing how the government wants to see these kinds of programs implemented to improve the business environment and the standard of living in various regions of the country. Once this occurs, it means that Saudi Arabia will be the focus of increased
Green alternatives for corporations outside don't just stop at the roof though. Natural landscaping can be used to reduce irrigation requirements. Roof drainage can be reclaimed, along with storm runoff, to be used in irrigation. For corporations that utilize refrigeration systems, these should be retrofitted to reduce or eliminate chlorofluorocarbons and hydrochlorofluorocarbons, as part of corporate environmental responsibility. In their place, natural systems, utilizing ammonia or carbon dioxide, produce no ozone
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