GM v Honda
In FY 2010, General Motors earned revenue of $135 billion and earned profit of $6.17 billion on this. The 2010 FY figures are distorted because of the impact of the government bailout, but in prior years GM was losing over $30 billion per year, despite recording higher sales ($177 billion in 2007 and $147 billion in 2008). Sales hit their nadir in 2009 with just $104 billion, so part of the company's success in 2010 was that sales began to rebound. Sales thus far in fiscal 2011 are higher again, with the company on pace for around $149 billion. Net income is also stronger, the company having recorded almost $8.5 billion in net income in the first three quarters of fiscal 2011.
Honda's revenue and profit figures show a similar trend, where the company had stronger profits in 2007 and 2008, only to slump in 2009 and 2010. The company's fiscal 2011 showed a slight increase. It is worth noting that while GM's fiscal year end is Dec 31,...
The economic environment is difficult. The United States may finally be showing signs of emerging from recession, but the recent economic difficulty has taken its toll of Ford. Following the short-lived spike provided by the 'cash for clunkers' program, auto sales have slumped again. Many competitors saw sales fall dramatically in the wake of that program. Ford, however, did not suffer as much. While two of its most popular models,
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