Miley Cyrus
The core competence analysis emphasizes whether an organization has unique selling points that will help it succeed in business. These are relevance, difficulty of imitation, and breadth of application (MindTools, 2013). Miley Cyrus scores well on all three counts, which means that she has the core competencies needed to succeed in the entertainment performer field.
Cyrus has maintained a high degree of relevance, which is critical to success as a popular entertainer. She parlayed a high level of exposure in a role as Hannah Montana into an adult music career. In particular, she has taken steps of late to cement this transition both for her fans and for the media. Had she not taken these steps, her relevance as a child performer who is no longer a child would be in steep decline. By re-inventing herself as a mature performer in the mainstream she has improved her relevance.
Cyrus competes in an industry where there are many similar performers who emphasize pop music and imagery in their performances. Cyrus has undertaken several strategies to ensure that her brand is unique and difficult to imitate. Part of this involves her fan base, which has always been large. Key to maintaining success is to maintain a...
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