" (Guelph Food Technology Centre, 2008) This report additionally relates four "meta trends" in the packing industry which are those of:
1) Convenience;
2) Health and wellness;
3) Upscale experiences; and 4) Sustainability. (Guelph Food Technology Centre, 2008)
The work entitled: "Generational Change and Marketing Indicators" states that five decades ago "when supermarkets were 'stores of the future' retailers and manufacturers pretty much knew where to find their customers. Food came from food stores; drugs from drug stores and cooked meals were consumed at drive-in or sit-down restaurants." (Mogelonsky, nd) it is important to know where shoppers intend to buy their food today. Generation Y, at a total population of 72 million, is an important consideration for marketers. Potato chip shopping including tortilla chips and pretzels are stated to "round out the top three snack categories, with household penetration rates of 76 and 62% respectively." (Mogelonsky, nd)) Also noted is that Generation Y buys health bars and health sticks.
The report states that Generation Y consumers know both "where and how to get reliable food information, understand the importance of healthy eating, and will demand cutting edge convenient, exotic, vegetarian, and organic food options. By 2020, many Generation Y consumers will be forming households and starting families-purchasing food not only for themselves, but also for their spouses and young children." (Agriculture and Agri-Food Canada, 2008)
The Generation Y individual holds a perspective of cooking and dining at home as "a hobby or social even rather than an everyday occurrence." (Agriculture and Agri-Food Canada, 2008) it is predicted that meal planning cycles of Generation Y will be shorter than the meal planning cycles of their parents and that Generation Y will shop more frequently at the grocery store than did their parents. It is stated that Food product development by 2020 is expected to fulfill these consumers' desires for adventurous, ethnic, and ready-to-eat food products." (Agriculture and Agri-Food Canada, 2008)
The work entitled: "A Second Look at the Cold Food Chain...and its Implications" states that two basic consumer trends in the food industry which are long-lasting in nature are:
1) an expectation of freshness; and 2) the demand for convenience. (ProMar International, 2001)
Freshness expectations are that the ingredients will be fresh, freshly prepared, and preservative free and "even organic." (ProMar International, 2001) the demand for convenience is simply a demand that the food is "ready now." (ProMar International, 2001) the meals decision is stated to made "closer to the time of consumption" than ever before and that the "coming generation does not cook, they assemble." (ProMar International, 2001)
Implications to manufacturing, logistics and retail operations will therefore focus on:
1) Maintaining and shortening the cold food chain from farm to table to preserve quality;
2) Food safety; and 3) a different economic model. (ProMar International, 2001)
The work entitled: "Gen Y's Snack Behavior and Brand Preferences" states that:
Gen Yers are snacking machines;
Frequent visits to C-stores, among a wide range of points-of-sale;
Taste for quick fast food;
Want products that are for people of their age;
Fun and entertainment key;
Friends and Internet two main sources of purchasing information;
Non-traditional marketing, bold images, cutting edge music, emphasis on quality and uniqueness. (ProMar International, 2001)
Stated additionally is the fact that the:.." interplay between the various drivers for change will lead to a shift in the overall bases of competition, as well as in the overall distribution of power between the industry player types. The following table lists the bases of competition today as compared to the bases of competition by 2010.
Bases of Competition: Today vs. 2010
Source: ProMar International (2001)
The following chart shows the consumer segmentation filter for Individual Generation Y consumers.
Figure Consumer Segmentation Filter: Generation Y Individual Consumer
Source: ProMar International (2001)
The hotel industry is reporting that those marketing to members of Generation Y consumers need to keep in mind that "the traditional hotel dining room is no longer appealing...service is too slow, and the check is too high." (Strauss, 2005) Hoteliers are reported to be responding...
Validation of Commercial Baking as an Effective Step to Control/Inactivate Salmonella in Baked Products Major findings, analysis and conclusions Description of the baking industry and baking emphasis in the United States. Purpose and structure of importance Description of the problem being addressed and its importance to the practice of applied food safety Process of Consultation Outline how the client (ABA) will be engaged and carefully define the problem Identification of key stakeholders Overview and feedback of findings and
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Since the generation with the highest birth-rate is reaching the retirement age, they are prone to travel more and lead to an increase demand for hotel rooms. (15%) j. Fast food outlets in emerging markets The fast food industry is expected to register an increase during the following years, especially within emerging markets. Here are some factors that would generate the increase in demand for fast food products: Increased interest from
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