Sports Clubs and Their Channels
The operations of opening a channel under a soccer sports club depend on a number of factors such as rights, the broadcasting networks in the operating country, and the events broadcasted. This paper will explain the operations of three sports club channels, one in England, Spain and Italy, and show how the process is different for each and what the individual strategies are.
In England the soccer club Manchester United operates its own TV channel called Manchester United TV (MUTV). It began broadcasting in 1998 and was originally owned by ITV plc, BSkyB and Manchester United. Thus, it was not exclusively a soccer club venture but rather a joint venture between broadcasting giants and the sports club. As the Sky platform began to take over the sporting arena in terms of establishing contracts giving it the right to broadcast first team live events, the relevancy of MUTV began to shift. In 2007 ITV sold its stake in MUTV to Manchester United and in 2013 BSkyB sold its shares, allowing MUTV to be wholly operated and owned by the sports club. Previous to this development BSkyB had enjoyed a veritable monopoly of sports broadcasting rights (Nicholson, Kerr, Sherwood, 2015, p. 119). Following the intervention of the European Commission, broadcasting rights were divvied up yet selling foreign rights by clubs themselves remains a contentious issue.
MUTV is a subscription-based channel, available by satellite, cable and IPTV. The channel is also available via an online platform developed by Manchester United. The rules and regulations of streaming footage is complex with various outlets competing for exclusive rights and/or offering clips and highlights of news and matches, such as The Times. Where MUTV fails to deliver against conglomerates like Sky is in the area of content: content is king and...
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