The Forrester Research quote merely supports the idea that accumulating consumer data is useful to marketers, an idea that no one would deny, and the added speed conveyed by an effective data seems to only be the added speed that marketers are able to accumulate data and use it to their advantage. Of course tracking consumer information helps marketers. Why else would marketers spend so much time and money creating databases of consumer information, if this information was not helpful? The question asked by the essay is if this accumulation of data is also helpful to consumers, and equally helpful to consumers a question it does not answer. Also great deal of the article revolves around the discussion of the value for the marketer of creating a database of information, which can be a monumental task, but an irrelevant aspect of the question -- the consumer does not care how hard the marketer has to work to create a database! But the security of the information is not discussed, an issue of course, of great...
The only example given of a positive benefit for consumers is how: "By integrating their customer databases with Ticketmaster, franchises are working with up-to-date, unified data that enables them to adjust their marketing messages faster than retooling a ticket drive on an annual basis" (Beasty p 19). The messages may be easier to adjust, but do the consumers want this or benefit from this? The answer is unclear.
Whole Foods New Service Proposal 2012 Company Overview The Concept Statement of Mission and Vision Mission Statement Vision Statement New Service Proposal External and Internal Business Environment Analysis The Business Environment Overview Five Forces Model Analysis Environment Discussion Risk Analysis Action Plan Financial Projections Company Overview Whole Foods' business model is founded on the notion that food should be nutritious, healthy, and contain as few artificial ingredients as practicably possible. The company started out with nineteen people who had an idealistic approach to the way food
Consumer Behavior - Analysis of Coca-Cola Consumer Behavior - Analysis of a Product or Service The objectives of this report are to discuss what consumer behavior is, why consumer behavior is vital, and how consumer behavior is influenced by the needs, goals, and motivations of the consumer. The purchase and use of a product by the Coca-Cola Company will provide support for this report. The consumer behavior of consumers of soft drinks
The investment will take in a lot of capital, hence reducing the annual income for some time. Alternative that should be pursued and why The alternative that it should pursue is that of expanding the market base. This is because, the competition in the local market is increasing, therefore, diversifying the market will allow the organization to control larger share of the market. The organization has an opportunity to expand, as
Opportunities Given the growing demand for organic foods Whole Foods is in a unique position to contribute to consumer awareness that promotes a better understanding of organically grown foods. This opportunity is important because many consumers do not understand the health and economic benefits of purchasing and consuming organically grown foods. This may lead to a greater desire for people to grow organically produced food. Such production is needed because of
Consumer Web Site Design: Purchase Intentions and Loyalty in a Business-to-Consumer (B2C) Internet Commerce Environment RHETORICAL DISSERTATION Electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation. From a now short but historical vantage point, this profound economic failure during the dot-com heyday can likely be attributed to a few key factors. Many experts in the field of e-commerce have suggested remedial
The staff rushes to your side to help you unload your cart if you are ready to check out, and will gladly carry you and your bags back to your car if you ask. The staff at most traditional retailers knows that customer service is a "must" on their "to-do" list, but the staff at WFM doesn't need to force customer service values, because WFM prides itself on its
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