Recommendations for Organizations
The many factors of data mining and their use for profiling customers and their needs also create opportunities for organizations to build greater levels of trust with their customers as well. And trust is the greatest asset any marketer can have today. The following are a series of recommendations for how organizations can address demographic influences that impact their marketing strategies in light of concerns surrounding the ethics of data mining.
First, it is imperative, across all demographic segments that marketers make a deliberate a very clear effort to explain their opt-in and opt-out policies and also provides evidence that they do what they claim to in this area. The greatest challenge for the consumer is controlling their personal information online and ensuring it is well managed to their preferences (Pratt. Conger, 2009). Marketers who give consumer control over their data in this way will be significantly ahead compared to competitors, who often will use personal data unethically and often to the determine of the personal privacy of the customers (Pratt. Conger, 2009). This first recommendation is based on the need of marketers to always strive for higher levels of authenticity, transparency and trust with their customers, as these are the most powerful differentiators they have.
The second recommendation is to provide real-time access to how a given customers' information is being used or not, and show fidelity to the policies of opt in or opt out. This approach is done well by many online marketers including Amazon.com. While their recommendation system is one of the best in the word at predicting what customers want, the company is very careful to ensure that only the data that a given customer opens in for is provided across the CRM systems within the company (Wen-Yu, 2012).
The third recommendation is to create and continually invest in customer advisory councils that are invited to see how customer data...
Regulating Internet Privacy Privacy regulation has remained pinnacle of issues that got birth with internet. Every innovation in technology is at the expense of privacy; it is no more there as most of technicians believe. A layman using internet does not find how and when his personal information is can be traced by someone else; privacy at workplace that was once enjoyed by the employees is no more at one's disposal,
As will be discussed, this has serious implications for security issues on both a personal, organizational and corporate level. A central concern is that, as the number of users increase online so does the potential threat of invasion of privacy in many insidious forms. This can lead to serious ethical infringements of privacy, such as fraud and identity theft. As Miyazaki, and Fernandez ( 2001) emphasize; This rapid growth (of the
The problem is that there is no protection against this issue. This is due to the newsfeed in the profile of each user. The argument of the company is that the news feed will ensure the users get to see more content from others. however, this means that there is no certainty of the next item that the user will see on the news feed. This is a serious
However, there are often no rules, or weak ones, and that can create an ethical dilemma on the part of marketers. They must decide for themselves what lines they want to cross, and set their own codes of ethics. Where rules only provide guidelines, these can be open to interpretation. As we have seen with the area of marketing to children, however, the marketing industry has kept ahead of the
Ethics in Cyberspace Summary of the Book- the Ethics of Cyberspace by Cees Hamelink Cees Hamelink is not new in the field of study of the principles relating to the communicating world and their association with civil liberties of mankind. Hamelink has accumulated his skills and views on all fields of communication and authored a book on the ways that most of the democratic society need to be resorted to in order
Privacy and Abuse Protection Efforts of Businesses Facts Many workforces in most nations all over the world are increasingly becoming global. These workforces cooperate, communicate, and link up in multinationals and global marketplaces via web-based applications across countries and territories. The phenomenon of globalization has removed quite a number of differences amongst peoples and nations both in workplaces and in other areas[footnoteRef:2]. However, some questions have been raised on the origins of
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