Consumer Behavior
In the wake of the London 2012 Olympics, discount airliner Easyjet recorded a boost in its business. The company reported that demand for flights from London was strong after the Games, boosting profit expectations for the year from £280m-£300m to £310m-£320m (BBC, 2012). The company noted several factors that contributed to the boost, many of which relate to the concept of consumer behaviour. For example, the article cites that flights out of London increased to beach markets in particular. It also noted that there were fewer delays at London airports during the summer.
Hoyer and Macinnis (2009, p.3) define consumer behaviour as "The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time and ideas by human decision-making units (over time)." This definition highlights that all consumer purchase decisions are comprised of a number of different inputs. Early research on consumer behaviour was the most successful in identifying the core elements of consumer behaviour, while later research appears to focus on specific, acute problems that cannot be extrapolated to other industries. Some of the basic literature therefore provides unique insight into the possible reasons for the change in buying patterns for vacations among Londoners after the Olympics in the summer of 2012.
Moutinho (1993) discusses the determinants of behaviour with respect to tourism. In particular, he notes the power of reference group influences. The Easyjet report hints at the possibility...
Consumer Behavior in Travel: This review is a focus of the literature regarding consumer behavior as related to all aspects of travel. This review includes details of the buying behavior of the major generational groups (determined by accepted year guidelines), why travel consumers choose to shop as they do, and what behavioral traits lead to different travel experiences. Travel itself is a simple concept to define (when an individual leaves the local
Consumer Web Site Design: Purchase Intentions and Loyalty in a Business-to-Consumer (B2C) Internet Commerce Environment RHETORICAL DISSERTATION Electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation. From a now short but historical vantage point, this profound economic failure during the dot-com heyday can likely be attributed to a few key factors. Many experts in the field of e-commerce have suggested remedial
Capital Requirement and Risk Behavior Arab African International Bank Midan ElSaray El Koubra, Garden City Caoro The research will mainly dwell on the capital requirements and risk behavior of banks, more in particular the credit risk. The purpose of this research is to identify and analyze the relationship between capital requirements and the risk behavior of banks in Egypt more in particular the Arab African International Bank, which is the case study for this
Companies secretly collecting and selling information about your online behavior The large-scale information collection, information sale, and free access to sensitive, private information, accompanied by inadequate regulatory controls, leaves much room for misuse. Those who desire to limit access to their personal details find themselves with scant options as, in a majority of instances, parties that collect data are able to categorize, store, and sell free or captured information without the
Evolution of Business Ethics I am certain that the practice of business ethics will involve a considerable amount over the next 10 years. One of the reasons that my conviction regarding this matter is so strong is because of the plethora of new technologies -- and their advances -- that are emerging every day. The preoccupation with data and driven processes provides an excellent example of the way that technologies
Home Goods M-Commerce During the earlier parts of the internet and technological revolution that began in the 1990's with the emergence of the World Wide Web was what eventually came to be known as E-Commerce. Indeed, there was the shift whereby what was done in brick and mortar stores was increasingly done online. Thus, regular commerce became electronic commerce, or e-commerce for short. Nowadays, there has been yet another shift to
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