1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appealAdvertising message appeals purpose to impact the manner in which consumers perceive themselves and how purchasing particular products can end up being advantageous to them. The message communicated through advertising appeals impacts the buying decisions and patterns of consumers. The type of message appeal to be used in the advertising is the masculine/feminine appeal. This appeal is deemed to be the most ideal for the reason that it seeks particularly to depict the ideal male or female to consumers who aspire to attain society’s and their individual ideal view of being a man or woman. Secondly, this appeal is particularly common when the product being sold, such as this one is purposed to either men or women. In addition, more often than not, this appeal has a tendency of being most efficacious for cosmetic, beauty, and fashion products. Therefore, in this regard, the new line of products will have the message appeal of the targeted consumers being ideal and perfect in terms of beauty and masculinity. Similarly, considering the consumer target market is individuals between 18 and 35 years old, the message appeal will be to appear as a trendy and fashionable man (Koekemoer, 2014).
2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice
The culture of an individual plays a pivotal role in determining his or her buying patterns, values, and beliefs. In delineation, culture is mutual or collective set of beliefs and practices amongst a group of individuals in a certain place and time. Cultural factors have a major influence on a person’s purchasing decisions. Each person has dissimilar sets of behaviors, views and principles which he or she develops from his household status and upbringing. This line of product being retailed includes personal care products for men between the ages of 18 and 35 years. The three different cultures that this product will appeal to include the Chinese, African American and White American cultures. According to Khan et al. (2017), in the past...
Consumer Behavior Nearly every society has some type of social class arrangement. Social classes are comparatively permanent and ordered partitions in a society whose affiliates share like principles, interests, and behaviors. Social class is not determined by a solitary factor such as income but is calculated as a mixture of profession, earnings, learning, riches, and other variables. Marketers are concerned with social class for the reason that people within a particular
Consumer Behavior - Analysis of Coca-Cola Consumer Behavior - Analysis of a Product or Service The objectives of this report are to discuss what consumer behavior is, why consumer behavior is vital, and how consumer behavior is influenced by the needs, goals, and motivations of the consumer. The purchase and use of a product by the Coca-Cola Company will provide support for this report. The consumer behavior of consumers of soft drinks
Consumer behavior analysis is an important element in relationship marketing that focuses on examining the role of the customer across various aspects. This element basically emphasizes on effective reaching out of customers and potential markets. Consumer behavior analysis is regarded as a data-centered marketing technique that is used to directly reach out to individuals with customer data assessment that help in improving an organization's business profits. Consequently, one of the
Consumer Behavior -- the Impact of Advertising "Brands should redouble their efforts in using advertising to grow brand advocacy through the integration of online and offline branded consumer contact points…[and moreover since] brand advertising stimulates website visits…" understanding the online and social media sites and applications can go a long ways to creating successful advertising campaigns… (Graham, et al.). Purpose and Expectations Advertising in the current global marketplace requires a great deal more
Consumer Behavior Three types of needs are biological needs, utilitarian needs and hedonic needs. Biologic needs are those needed to sustain life (shelter, food, water). Utilitarian needs are those that "emphasize the objective, tangible attributes of products" (Miller, 2010). These are practical products that provide a specific function (toiletries, clothes, pots and pans). A third type of need is hedonic needs, and these are products that are "subjective and experiential" (Ibid).
Consumer Behavior -- Country of Origin Factors Consumer Behavior The newcomer to marketing reality might suppose that consumers tend to be influenced by country of origin competitive advantage when it comes to buying particular luxury goods; in fact, our contemporary penchant for the very latest in gimmicks, as well as the current demand for swiftness of operation, disproves that theory. This is not to deny Marieke de Mooij's insistence that, if one
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