Verified Document

Conceptualizing A Business Strategic Plan For Roland Essay

Conceptualizing a Business Strategic plan for Roland Beer Company

Definition of business

Roland Beer Company is a global company that will be concerned with manufacture and sell of beer and other beverages related to beers in the world. A number of beer companies have been established in the world without immediate success. Roland Beer Company is dedicated to exploring on various needs and preferences of the people in order to yield to their tastes and preferences. Beer is a global product that has an established base in the global and local market. The birth of Roland Beer Company will spur growth and development of many other businesses and organizations within the region that will host the company. Roland Beer Company will be made up of various departments that work towards developing a successful business body that renders success to the organization.

Vision

Roland Beer Company will have a vision statement. The vision statement involves a closer exemplification of the objectives and goals anticipated by the company. Apart from benefiting its procedures, Roland Beer Company desires to influence change within the surrounding environment and the world as a whole. Roland Beer Company has a vision of becoming a global hit and success in the manufacture and supply of beer and other related products. The vision of the company is guided by the need to bring change to the present state of beer consumption among customers in the market.

Vision statement is a determination of the various approaches to be explored by Roland Beer Company. In most cases, the company has studied a number of developments that are likely to yield fruit to the stakeholders and society as a whole. For instance, before the company conceives its ideas and vision statement, it looked at the possibility of influencing positive health and refreshment among the human society. After thorough study and exploration, the company decided to dwell on the need to have a global facet that will manufacture and trade beer products.

Mission...

Parts of this document are hidden

View Full Document
svg-one

Nonetheless, the mission statement spells the various actions and responsibilities that will be undertaken by the company in order to achieve its vision. For instance, the mission of Roland Beer Company is to explore, influence, and bring positive change concerning consumption of beer in the society. The company perceives an opportunity in introducing various brands and avenues for creating a positive perception among people who consume beer in the world. The mission statement explains the steps that will be taken by the company in trying to achieve its set goals and objectives in the market. The company seeks to be the best option in the market as regards production and trading of beer and its related products in the market (McKinney, 2003).
Guiding principles or values

Culture

Culture is critical to the establishment, stability, and continuity of Roland Beer Company existence in the market. Part of the mission and vision statements is to have a coherent move that will propel the company to explore and live within a simple avenue of productivity in the market. In order to realize its goal and objectives, Roland Beer Company will have a cultural heritage. Within Roland Beer Company, productivity will be expected to be on the rise. Productivity involves other parameters of growth like renewing of brands after every year, creation of more awareness avenues in the market, creation of customer portals that will encourage commitment and embrace of the company's products by the customers, and improvement of worker qualities through training and other motivational undertakings (friendly, 2012).

Cultural practices will be directed at increasing production and exploring new avenues of expanding the business. Avenues that create change among consumers in the market exist within the goals of Roland Beer Company. For instance, the company will be conducting annual rituals and talent explorations among consumers. Part of the cultural…

Sources used in this document:
References

Beer, M., & Nohria, N. (2001). Breaking the code of change. Boston, Mass: Harvard

Business School Press.

Friendly, T. (2012). Design thinking business analysis: Business concept mapping applied.

Berlin: Springer.
Cite this Document:
Copy Bibliography Citation

Related Documents

Conceptualizing a Business
Words: 1164 Length: 4 Document Type: Research Proposal

Conceptualizing a Business First, discussing the products, services and customers of our business, which deals in wedding and event planning, will allow a person to gain knowledge of the organization. Also, developing the mission, vision, and guiding principles for the business followed by an analysis of how they guide the organization's strategic direction and achieve competitive advantage. Our business basically deals in arranging the wedding functions and organizing various events by providing

Conceptualizing a Business: The Modern Business World
Words: 910 Length: 3 Document Type: Essay

Conceptualizing a Business: The modern business world is characterized with numerous opportunities for starting new businesses because of rapid growth and developments in the society. Some of these opportunities exist in the fast food industry and alcohol sector. Notably, the ability to take advantage of these opportunities and develop a business that meets the need of consumers requires conceptualization of the company or business. Conceptualizing a business is a process that

Conceptualizing a Business Mission Statement
Words: 1076 Length: 3 Document Type: Term Paper

The core values of the organization are somewhat like the character or personality of the organization. They are the aspects of the organization which the company holds despite any changes in the market conditions or demands. Collins and Porras (2002) state that the values of an organization should stand to the question on whether the organization would still be willing to hold on to these values if they were a

Conceptualizing a Business Is the First Step
Words: 1397 Length: 4 Document Type: Essay

Conceptualizing a business is the first step when it comes to putting thoughts in a manner which investors, or even bankers can visualize.it might take a very long time before thoughts are organized but the knowledge of the important things to focus on will hasten this process. The paper will give an explanation of my selected business vision, mission and values in determining the organization's strategic direction. Developing a mission statement Donne's

Conceptualizing a Business Heavy Henry's
Words: 983 Length: 3 Document Type: Term Paper

Lastly, the values at Heavy Henry's will incorporate a healthy disrespect for the conventions of fine dining. Food is not about appearances, or putting on airs. Food is about performing a basic act of nature, and Heavy Henry's is about optimizing that experience. It might be boisterous, it certainly will be messy, but if our customers are not having the time of lives then we are not doing our

Strategic Plan, Part I: Conceptualizing a Business
Words: 1370 Length: 4 Document Type: Essay

Strategic Plan, Part I: Conceptualizing a Business Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics. Analyze how the vision,

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now