Verified Document

Conceptualizing A Business Research Proposal

Conceptualizing a Business First, discussing the products, services and customers of our business, which deals in wedding and event planning, will allow a person to gain knowledge of the organization. Also, developing the mission, vision, and guiding principles for the business followed by an analysis of how they guide the organization's strategic direction and achieve competitive advantage.

Our business basically deals in arranging the wedding functions and organizing various events by providing the best products and services for the benefit of the customers. We have started our business with the aim of organizing wedding and event planning of all types and sizes. We are also working hard to tie up our relations with many trustworthy professionals in order to make true the dreams and wishes of our customers. The chief objective of our business is to offer the maximum pleasure and satisfaction to the customers. A wide and extensive range of products and services are provided to the customers keeping in mind their needs and requirements. Any event or wedding is an occasion which is remembered even after long years are passed. Therefore, it becomes mandatory that these events be organized and crafted beautifully so that its memories remain refreshed and cherished forever. This is what our aim is and we will always strive to achieve excellence by offering the best that we have (Event Planning Business Plan, 2009).

Our products and services encompasses a wide range of provisions like event rentals including tent, chair and table rentals, audio-visual equipment rentals, catering equipment rentals, stage, dance floor for entertainment, decorations, games and furniture. Many other entertainment equipments are also provided by us like sets and props, heavy lighting, carnival equipments, etc. To mark the occasion as a grand success. We have made the provision for...

Apart from this, we also offer wedding wears or dresses which includes outfit for the bride and groom, special garbs for special occasions as well as the formal wears. We have targeted our market to a large number of customers like general public, business organizations, schools and colleges and other art and cultural institutions that are engaged in the continuous organization of different events. The main motive of our organization is to provide qualitative and beneficial services to the customers.
After discussing about the company and its different products and services, we will now develop the mission and vision statement for the company along with its guiding principles that clearly demonstrates its future business plans.

An organization's mission is basically the purpose and the rationale behind its existence and plays a vital role in differentiating an organization from others. It tells what the company is providing to the society and identifies the scope of the company's operations in terms of its products and services offered as well as the market served (Mission Statement). Our organization's mission statement goes like this: "Our mission is to create a performance driven and project oriented business culture that is dedicated to passionately exceeding customer expectations by providing them with exceptional event planning solutions."

Vision statement of a company refers to a short and concise statement regarding what it intends to become at a future point of time. Vision statements are inspiring in nature and they are often stated in competitive terms. It is a kind of description that is aspirational and elucidates the objectives that an organization wants to accomplish in the near future. They are broad and all-inclusive…

Sources used in this document:
References:

Event Planning Business Plan. (2009). January 18, 2013 from http://www.bplans.co.uk/event_planning_business_plan/strategy_and_implementation_summary_fc.cfm

Mission Statement. Retrieved January 18, 2013 from http://www.creativeideology.com/ci_mission.htm

Wheelen, T.L. & Hunger, J.D. (2004). Strategic Management & Business Policy. Singapore. Pearson Education Pte. Ltd.
Cite this Document:
Copy Bibliography Citation

Related Documents

Conceptualizing a Business: The Modern Business World
Words: 910 Length: 3 Document Type: Essay

Conceptualizing a Business: The modern business world is characterized with numerous opportunities for starting new businesses because of rapid growth and developments in the society. Some of these opportunities exist in the fast food industry and alcohol sector. Notably, the ability to take advantage of these opportunities and develop a business that meets the need of consumers requires conceptualization of the company or business. Conceptualizing a business is a process that

Conceptualizing a Business Strategic Plan for Roland
Words: 1276 Length: 4 Document Type: Essay

Conceptualizing a Business Strategic plan for Roland Beer Company Definition of business Roland Beer Company is a global company that will be concerned with manufacture and sell of beer and other beverages related to beers in the world. A number of beer companies have been established in the world without immediate success. Roland Beer Company is dedicated to exploring on various needs and preferences of the people in order to yield to their

Business Strategies Coca Cola Company Case Analysis
Words: 2271 Length: 5 Document Type: SWOT

Business Strategies Coca Cola Company Case Analysis Strategy Recommendation in Business The Coca Cola Company (Case Analysis) The Coca cola Corporation is among the most successful and well-known company in the globe. Its reputable existence is analyzed with its performance and efficient management. The company has dominated and controlled the beverage industry for many years, and has often proven its abilities in innovation, creativity and consumer satisfaction. The company has also set extremely high

Conceptualizing a Business Mission Statement
Words: 1076 Length: 3 Document Type: Term Paper

The core values of the organization are somewhat like the character or personality of the organization. They are the aspects of the organization which the company holds despite any changes in the market conditions or demands. Collins and Porras (2002) state that the values of an organization should stand to the question on whether the organization would still be willing to hold on to these values if they were a

Business Communications Final Analysis Report in Order
Words: 1530 Length: 5 Document Type: Term Paper

Business Communications Final Analysis Report In order to apply the strategies and decisions formulated in the initial phases of the communication research, they are applied in the context of business communication, particularly in group decision-making processes. In the final analysis report, the case study on the Creative Media team conflict is discussed, addressing the prevalent issues that bring about miscommunication within the team. The case study on the Creative Media team situation

Business Strategies and Objectives the Aim of
Words: 1815 Length: 5 Document Type: Case Study

Business Strategies and Objectives The aim of this paper is to prepare matrices that will be used to justify strategies that will be recommended in the paper. There will also be analysis and detailed discussion on other alternative strategies, including providing the advantages and disadvantages of the alternative strategies. All the specific objectives and strategies will be addressed and there will be an analysis for the next three years with estimated

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now