“Examining Advertising Practitioners' Ethical Considerations and Its Implications for Consumer Welfare” by Linda Tuncay and Catherine Coleman
Summary
Tuncay and Coleman (2008) state that insufficient consumer research has been done regarding the beliefs of advertising specialists on how advertising affects consumers. Few exceptions to these are the works by Hunt and Chonko 1987; Drumwright and Murphy 2004; Moon and Frank 2000. While investigating this, Tuncay and Coleman performed a qualitative research in which 20 individuals who were employees in an American advertising company participated. Unlike previous research, their discoveries show that specialists are generally concerned about how advertising affects women. Nonetheless, in spite of the fact that recent studies have shown that advertising might have a negative impact on men, men were proved to be unaffected by media influence.
According to Tuncay and Coleman (2008), a specific issue which has gained the attention of popular and academic deliberation is the issue of gender stereotype in advertising and particularly how it affects women. These dialogues, which broadly represents women as an “at risk” audience is based on previous history of gendered representations of the market. Inside the system of consumer theory, susceptibility isn’t related with the male...
REFERENCES
Tuncay, L., & Coleman, C. (2008). Examining Advertising Practitioners' Ethical Considerations and Its Implications For Consumer Welfare. Advances in Consumer Research, 35, 967-968. Retrieved from http://primo.unilinc.edu.au/primo_library/libweb/action/search.do;jsessionid=4DD674A7DF53A5A354D03B1031854C8B?
Linton, I. (2017). The Importance of Integrated Marketing Communications. Retrieved August 10, 2017, from Houston Chronicle: http://smallbusiness.chron.com/importance-integrated-marketing-communications-73248.html
Drumwright, M. E., & Murphy, P. E. (2004). How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination. Journal of Advertising, 33 (2), 7-24. Retrieved from JSTOR: https://www.jstor.org/stable/4189254
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